Our interactive data dashboards help you share, compare and apply audience insight.
Quick-win reports and deep collaborations, all powered by data, delivered by people
The sector's leading tool segmenting the UK population by their attitudes towards culture
Changing cultural participation patterns through the pandemic and beyond.
As restrictions and timelines have varied by place, so have audience responses.
Different sectors in our community have faced specific challenges over recent years.
Combining evidence and expertise to explore important topics in the cultural sector.
Practical guidance and insights from an experienced team of audience developers.
In practice examples of how our tools and techniques support cultural organisations.
A mission-led charity that helps cultural organisations know and grow their audiences.
Specialists in engagement strategies, creative place building, and data-led decision making.
We work with organisations of all sizes, across the UK and international cultural sectors.
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Our national audience data and development tool
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Search results for 'top tips'
Katie Moffat offers her views and tips on ACE's new digital plan requirements...
A tick list of top tips for making sure you’re getting the most for your money when putting together a brief.
Our resident innovation guru offers some tips for sanity and security in the face of the personal and professional unknown.
Katie Moffat follows up on her popular talk at the Museums + Heritage Show with some tips and links to help you use social media more effectively.
Top tips from our agents on how to get started with audience development.
Unpredictable and changing circumstances are making it difficult to plan any festival this summer but we are a resourceful lot in the cultural sector.
Read our advice on how to make your survey collection easier
Anya reflects on her recent work evaluating CELL – a STEM learning and dance project with Key Stage 2 pupils.
Ideas and top tips for engaging with families online.
Follow our 10 rules for creating the perfect agency website brief.
Maya Sharma explains how asking yourself the right questions while planning your learning and participation evaluation is the key to getting meaningful answers from your audience.
Lucie Fitton believes evaluation can be fun and fruitful when you get creative about collecting feedback.
A toolkit that looks beyond Facebook and Twitter to other social networks, exploring how to get the most out of them...
You don't have to have mega budgets to get value from social media ads but you do need a bit of know-how.
A beginner's guide to understanding paid search advertising.
Top tips for engaging participants and volunteers in getting audience feedback...
John Holden, a visiting Professor at City University London, shares his top ten tips for advocacy.
Top tips for engaging with families...
Our newest Junior Consultant, Kerry, talks toolkits and tips for best engagement practice with Deaf and disabled audiences.
Top tips for setting and monitoring audience-related goals and metrics.
Tips for effective ways to engage visually impaired audiences with theatre...
Top Tips for delivering international cultural learning projects...
Digital and social media tips for touring companies.
Increasing workforce diversity in the cultural sector is key to ensuring a vibrant and resilient future. This recruitment toolkit for the cultural sector has been co-created with The British Museum complete with tips and templates to get you started.
Inspired by her recent work with the Wellcome Collection's youth teams, Ashleigh Hibbins walks us through her tried and tested tips to engaging young people with evaluation.
We talk to Bradley Hemmings about the Greenwich Dockland International Festival's reimagining of their participation and engagement programme through the pandemic.
The use of evidence as part of the audience development planning process.
Making places resilient and outward looking depends on creative activities of all kinds – in our professional and personal lives, in the local economy and civil society.
An Population Profile Report Plus (PPR+) gives a detailed view on the profile and demographics of a particular area, including splits by postcode sector.
Tips for venues to provide access information for Deaf and disabled people.
Top tips, essential audience insights, guides, good reads and some light relief...
We spoke to Nathan about his role as Support & Community Officer and asked him to reveal his top tips for new Audience Finder users
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Some really helpful resources from Culture24 all about understanding your digital audiences.
Each month we delve into an aspect of our work and your contributions to and opportunities in The Audience Agency community.
Develop & evaluate exceptional programmes & gain understanding of your participatory audiences.
In this workshop, we will walk you and your team through how to get the most out of our popular Population Profile Report Plus.
Broaden, deepen and diversify your audience relationships, using data from both inside and outside your organisation.
Broaden, deepen and diversity your audience relationships, using data from both inside and outside your organisation.
Including...Culture24's Let's Get Real programme, the London Underground quiz and Indie Interesting Websites.
Including...Museums Computer Group Conference programme, OneFurther's Content Report, and analysing the architecture of Disney films.
How staff at Old Fire Station are making the most of Audience Finder in their everyday work.
Our digital engagement expert, Katie Moffat, offers advice on how organisations can measure the impact of their generous myriad of new online activities and offerings.
How to use our audience development planning tool and other useful resources...
A guide for arts organisations considering undertaking an economic impact study.
How our consultants are engaging with capital projects and the heritage sector from end to end - establishing baseline insights, through the development phase and consultation to delivery and evaluation.
From youth panels and co-production projects to internships and volunteering opportunities...
Including...Montana's TikTok ban, how to write good microcopy and a breakdown of dark patterns.