FEATURED TOOL
Audience Spectrum
Audience Spectrum segments the whole UK population by their attitudes towards culture, and by what they like to see and do. It is the most accurate tool the sector has ever had to help target audiences and include a wider public. And it just got even better, with 20 new subsegments that enable greater precision profiling than ever before.
Newest research findings
Browse latest findings from our nationwide survey of evolving attitudes towards participating in creative and cultural activities post-pandemic.
Our monthly TEA Break sessions are the best way to catch up on our recent findings and emerging knowledge.
Explore UK-wide ticket sales data from Audience Answers in an interactive dashboard.
Keep in touch
Sign up to our newsletters for regular updates about our work, Audience Finder and highlights of what's happening in the arts and cultural sector