The Audience Agency Group works across the world on a range of initiatives, partnerships and projects. We value working internationally not just to share our expertise but as a means of discovery – to learn from new people, to evolve our concepts and practices. Our varied international work covers:
Research and Evaluation Projects
We lead several major projects and contribute to international policy development on a wide range of areas
Strategic Advice and Consultancy
Our approach supports organisations to develop visionary and effective audience participation strategies
Professional Development Training
A variety of programmes focus on audience R&D, evaluation, digital transformation and leadership
Data Services and Insights Tools
Our Audience Finder Global solution provides cultural sector audience insights and market intelligence
The Audience Agency leads several major research and evaluation projects. This includes evaluating Galway 2020 European Capital of Culture in Ireland, the British Council Digital Collaboration pilot programme and the Asset programme researching theatre audiences in Europe.
We also contribute to policy development on a wide range of areas including cultural funding and investment, digital and data transformation, creative industries and place-making and audience development and organisational resilience, such as devising programmes for the ECOC network and British Council, and working in advocacy with organisations such as Europeana Pro.
The Audience Agency has devised a distinctive approach to supporting organisations to develop visionary and effective audience strategy. It combines design thinking with robust research and data analysis and results in a long-term, trackable strategy which enables teams across an organisation to collaborate and innovate together to serve their audiences’ needs. Clients include the National Museums of Northern Ireland and Art-X in India.
Co-operation lies at the heart of our international work and our approach has been greatly informed by the collaborative, networked approach of projects funded by the European Union, most notably with the Adeste partnership for audience development. This includes the recent Adeste+ project which co-created the Audience Centred Experience Design (ACED) blueprint. ACED embeds an agile, holistic approach that goes beyond short term initiatives to help organisations become more sustainable, relevant and inclusive.
Central to these projects has been a commitment to learning from diverse experiences and contexts, which in turn add value and depth to the range of services we offer in the UK and abroad.
The Audience Agency designs and delivers a wide range of training and professional development on audience research and development, evaluation, digital transformation and inclusive leadership, either as part of special initiatives such as the Future Museums and Doors projects run by Museum Booster or as bespoke training events, such as for the Visegrad Summer School in Poland.
We also devise and facilitate international peer learning, such as Globally Connected for the British Council, an online programme for practitioners in over 15 countries.
Our team of experts – in audience research and development, innovation, digital transformation and data culture – are frequently invited to share their knowledge in workshops, keynotes and lectures for different sectors across the world, either in person or online in programmes such as the European Diploma in Cultural Project Management.
We are developing our flagship platform in other countries outside the UK as Audience Finder Global – currently in Germany, Canada, Sweden and Norway with more initiatives in development. Using a combination of data – including survey, ticketing and population data - Audience Finder builds a complete picture of cultural engagement across a region or nation. Easy-to-use tools, reports and training help organisations, policy makers and funders put these critical new insights into practice.
This involves working in partnership with a local agency, funder or consortium to bring the methodologies of Audience Finder to a new territory. This can mean preparing the way for data-sharing – such as carrying out feasibility/ scoping studies, data audits, developing funding applications and providing a mix of training and support.
Audience Finder International partners are invited to join the Learning Alliance, an international community of experts in cultural data and audience research, to share learning, insights and standard and to collaborate in providing resources and CPD.
For international enquiries contact Jonathan Goodacre in the first instance.
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