Audience Development & Participation
Free
Launch event: Audience Development Playbook
Wednesday 22 April 2026 : 2:00 pm - 3:30 pm
Join us to find out how our new Audience Development Playbook can support your organisation's strategic and tactical audience development.
Our approach is to help you understand who your audiences are, who they could be, and then to develop ideas and ways to realise that potential.
As well as doing the heavy-lifting in audience research and data analysis, we also help organisations involve people in their community, build a meaningful segmentation or framework, or bring colleagues and partners on board. We then work with you to put plans into practice, to track their success and adapt them over time.
We can help you to...
Know your own strengths: Realise and evaluate what you already know about your audiences in order to develop a holistic strategy, embedded with mission and purpose.
Understand your audiences: Using evidence - start with profiling your audiences, build a picture of their arts and culture interests and understand what makes them tick.
Consult with your audiences: Get together with your audiences, and find out about their interests, preferences and needs and test out ideas.
Build an audience profile: Develop an overview of those you engage and those you don’t yet, to create a segmentation profile of your organisation’s audiences tailored to your objectives.
Make a plan: Devise and develop your audience development strategy. We can produce, facilitate or mentor your organisation’s audience development planning.
Upcoming events
You’ve helped us transform the way we work. I wish we’d started working with you 12 years ago – it would have saved us so much time and effort!
Some of our Audience Development & Participation people
Many of our team specialise in Audience Engagement, here are just a few:
Some of our Audience Development & Participation success stories
Audience Development & Participation Services
Related Guides
- Guide | Getting Started with Audience Development
- Guide | Audience Development Planning - Using Evidence
Related services
As well as our bespoke consulting and research services, we also have subscriptions and one-off reports available in our Audience Answers and Audience Spectrum platforms.
