Audience Answers Coming Soon!

These next generation data tools from The Audience Agency focus more than ever on putting insights into action, responding to individual user needs, and facilitating peer-to-peer collaboration.

Log in to Audience Answers

Re-designed for and with cultural organisations, Audience Answers builds on the 10-year development and success of Audience Finder Data Tools in the field.

At every plan level - Snapshot, Essentials or In-depth - this new suite of tools:


is powered by our Audience Spectrum segmentation tool...


improves on favourite features users have told us they most value...


offers a whole host of new functionality that they have asked for...


comprises modular packages that can standalone or combine...


is developed based on your feedback, along funder requirements...


enables continuity of reporting and insight for current users...

At-a-glance overview of the Audience Answers tools suite

Use this table to get an idea of which Audience Answers Plan is right for your organisation, and explore the Tools for more detail about how they work:

Plans →





Snapshot +...



Essentials +...


Quick and easy tools for capturing core audience data and headline figures

Self-service data analysis dashboards that offer clear, actionable insights Tailored reporting and expert support to help you push your data further

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Basic templates, Audience Spectrum segmentation, peer resources and reports Greater range of questions, interactive data tools and org-specific profiling

Specialised survey design and analysis, granular profiling, and tailored support

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Key sales metrics and booker profiles by catchment area and Audience Spectrum Production level analysis, custom benchmarking and precision profiling Expert tailored data analysis, quarterly custom reports, and on-hand support

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Available as an add-on service

1-2-1 support session to help you make sense of and get the most from your data

Ongoing support with using your data to drive audience development plans

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Available as an add-on service

Available as an add-on service

Join a Network of peers exchanging sector-leading insight and practice



(subsidised in Scotland and Wales)


(subsidised in Scotland and Wales)

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NEW Feature in Audience Answers

Are you a Touring organisation?

Our brand new reports give you the full picture of how your productions are performing across venues and audiences

About our Touring Reports

We know that there's a lot to consider, so if you are not sure what the best options are for you, get in touch for a chat to find out how we can help.

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