media pixels, protests on Reddit and Royal Armouries video game collaborations.

June 27, 2023

Hello and welcome to the latest edition of Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.

Latest News

  • Meta has restricted access to news websites in Canada following Bill C-18 becoming law. The bill requires tech companies like Google and Meta to pay news providers for links, making up for decreased advertising revenue. A similar law seems to be working in Australia so this might be posturing by Meta, and if other countries enact similar laws then it may become the status quo.
  • Reddit touts itself as the front page of the internet, and is essentially a collection of forums where users can upvote or downvote posts to determine their visibility. There have been rolling protests - including blackouts and only allowing John Oliver pictures - after the site announced they would charge sky-high fees for using their API, effectively killing off popular 3rd-party apps. Like Twitter, Reddit won't die until there's a popular alternative which figures out how to be profitable without annoying its users.
  • Meta have plans to make a Twitter rival. This may have something to do with Elon Musk challenging Mark Zuckerberg to a cage fight.

Useful / bookmarkable

  • The Museum of London Archaeology's discovery of a Roman mausoleum in Southwark is a masterclass in PR. Rather than opting for the traditional 'photo of a ditch' they've included a 3D fly-through and an incredibly detailed 3D scan of the site.
  • Nicola Barratt has explained what a social media 'pixel' is for the Digital Culture Network. The short version: they are evil little pixels tracking you around the internet, but very useful for tailoring your social media advertising. Evilly.
  • Having run a couple of crowdfunding campaigns, I can say that online fundraising is incredibly powerful but also requires fine-tuning of your digital content and marketing. This article on Museum Next is a good starter for ten on what's involved.

Distracting / entertaining / inspiring

Good Reads

And that’s all for this edition.

If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way.

Don't forget we're here to support you with training, research and consultancy, so please do get in touch.

You can find all past editions of the Digital Snapshot here.

You can find me or The Audience Agency on Twitter.

See you soon.

Adam Koszary

Head of Digital, The Audience Agency