News from The Audience Agency

Sign up to our mailing list to receive regular news and opinion and be the first to find out about our events programme.

Photo of The Audience Agency receives funding to boost digital development in heritage organisations    file
The Audience Agency receives funding to boost digital development in heritage organisations   

The Audience Agency is among the successful organisations awarded funding by The National Lottery Heritage Fund Digital Skills for Heritage initiative, to increase digital skills and confidence across the UK heritage sector.

Photo of Upcoming report: 'The Future of Cross Border Cooperation in the Arts' file
Upcoming report: 'The Future of Cross Border Cooperation in the Arts'

The Audience Agency has been appointed to research and write a report entitled 'The future of cross border cooperation in the Arts' by the ARINS project.

Working with the British Council, NLHF and others to unlock digital potential post-Covid

We're using our extensive research into online audiences' behaviours, motivations and expectations to work with arts, culture and heritage organisations of all shapes and sizes to help them understand and seize the new opportunities that digital can offer in a post-Covid world.

Photo of The Audience Agency to evaluate British Council’s Digital Collaboration Fund file
The Audience Agency to evaluate British Council’s Digital Collaboration Fund

The Audience Agency has been appointed by the British Council to undertake evaluation of its Digital Collaboration Fund, which supports UK and overseas cultural partnerships to develop digitally innovative ways of working together.

Photo of Major new study shows younger people more willing to return to venues file
Major new study shows younger people more willing to return to venues

The first wave of findings from our nationwide survey of changing views about participating in creative and cultural activities through the pandemic.

Photo of The Audience Agency receives grant from Government’s Culture Recovery Fund file
The Audience Agency receives grant from Government’s Culture Recovery Fund

The Audience Agency has been awarded £324,000 as part of the Government’s £1.57bn Culture Recovery Fund (CRF) to help face the challenges of the coronavirus pandemic.

Centre for Cultural Value announces its brand new festival of ideas: What Value Culture?

What value does culture have to society? Take part in 10 days of free events this November, hosted online by @valuingculture

Photo of The Audience Agency embarks on new COVID-19 Cultural Engagement Population Study file
The Audience Agency embarks on new COVID-19 Cultural Engagement Population Study

Researchers from The Audience Agency embark on a new COVID-19 Cultural Engagement Population Study as part of a wider research project in collaboration with the Centre for Cultural Value and Creative Industries Policy and Evidence Centre.

Photo of COVID-19 Evidence Highlights | August 2020 file
COVID-19 Evidence Highlights | August 2020

We've gathered a short summary of some of the key things we've learned through the first few months of our Bounce Forwards programme.

Photo of Arts Council England: Audience Finder Reporting Requirements Update file
Arts Council England: Audience Finder Reporting Requirements Update

After relaxing funding conditions for NPOs in March 2020, Arts Council England has reinstated their requirements relating to Audience Finder reporting.