Including...a spotlight on Threads, the upcoming AMA Conference and a game about making paperclips.

July 11, 2023

Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.


Social media managers rejoice, there is another platform for you to handle: Threads. Personally, I'm not a fan - it's missing critical features, it steals your data and the feed is crammed with people I don't follow (nor want to follow) making the same terrible jokes. So, a lot like Facebook or the 'For You' Twitter tab. That said, my advice is always to follow your audience - and Threads has already attracted over 100 million users. If Twitter dies, Threads will be where the bulk of your followers go.

Threads benefits from being paired with Instagram, making the transition easier than trying to understand what a Mastodon instance is or waiting for a Bluesky invite. But let's face it, the real driver of its success is Elon Musk's toxification and monetisation of Twitter, driving us unwillingly into the arms of another data-harvesting billionaire whose only redeeming quality is that he at least keeps his mouth shut most of the time.

For now, the annoying algorithmic feed on Threads is an opportunity to make your pitch to people who are hearing about you for the first time. That means re-using some of your best-performing content from other channels, making an effort to have conversations, reacting to trends and - crucially - not going hard on shilling your programme when your existing audience can get that information elsewhere already.

Latest News

Useful / bookmarkable

Distracting / entertaining / inspiring

Good Reads

And that’s all for this edition.

If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way.

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You can find all past editions of the Digital Snapshot here.

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See you soon.

Adam Koszary

Head of Digital, The Audience Agency