Including...Ofcom's report on adults' media use, Wallace's Uber game and the 'unhinged social media manager'.
Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.
Now that things are getting a little less soggy the Digital Snapshot will be going on holiday until the autumn. If you need some good newsletters to tide you over until then, James Akers has this handy list for you to choose from!
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- An artist has complained that his artwork has been copied more times than Picasso because of AI. Since September 2022 Greg Rutowski's name has been used over 400,000 times as a prompt to generate art.
- The Arts Marketing Association is planning their 2023 Digital Marketing Day for November. If you know someone who can share insights, knowledge and case studies of their work then recommend them to speak.
- Meta has been ordered by the Court of Justice of the European Union to find a new way of serving personalised ads. It found against Meta's justification for using "legitimate interest" instead of explicit consent to serve ads.
Useful / bookmarkable
- The Digital Culture Network are hosting a free webinar on Wednesday 6 September on how to do less and achieve more with limited marketing resources. If that sounds like your organisation (and it probably does) then sign up.
- This was actually published way back in March, but Ofcom have an interesting report on adults' media use and attitudes. If you need handy population stats on the popularity and use of different online channels then this is the report for you.
- Do you have people in your organisation who are illiterate about open data? If so, The Open Data Institute is running an Open Data in a Day session in September (but it's £350 for non-members).
Distracting / entertaining / inspiring
- Probably the best brand response to Twitter's rebrand.
- If Wallace can make a game this engaging in his Uber then what's stopping you doing the same for your learning space?
- I don't know if this is entertaining or haunted, but this person read out AI prompts for a frail Victorian child while also cosplaying as that child. Is it art?
- The 'unhinged social media manager' started organically when people in charge of organisational accounts took advantage of lax approval processes to write with an authentic voice. As brands adopted the style in a conscious attempt to 'go viral', 'be hip' and 'accidentally cause social media crises' I've come to agree with this article that its become inauthentic, a lot of organisations do it badly and its time may be over.
And that’s all for this edition.
If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way.
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You can find all past editions of the Digital Snapshot here.
See you soon.
Head of Digital, The Audience Agency