Including...Ofcom's report on adults' media use, Wallace's Uber game and the 'unhinged social media manager'.

August 8, 2023

Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.

Now that things are getting a little less soggy the Digital Snapshot will be going on holiday until the autumn. If you need some good newsletters to tide you over until then, James Akers has this handy list for you to choose from!

You can also sign up for our other specialist newsletters Learning Diaries, International Agent and Creative Places.

Latest News

Useful / bookmarkable

  • The Digital Culture Network are hosting a free webinar on Wednesday 6 September on how to do less and achieve more with limited marketing resources. If that sounds like your organisation (and it probably does) then sign up.
  • This was actually published way back in March, but Ofcom have an interesting report on adults' media use and attitudes. If you need handy population stats on the popularity and use of different online channels then this is the report for you.
  • Do you have people in your organisation who are illiterate about open data? If so, The Open Data Institute is running an Open Data in a Day session in September (but it's £350 for non-members).

Distracting / entertaining / inspiring

Good Reads

  • The 'unhinged social media manager' started organically when people in charge of organisational accounts took advantage of lax approval processes to write with an authentic voice. As brands adopted the style in a conscious attempt to 'go viral', 'be hip' and 'accidentally cause social media crises' I've come to agree with this article that its become inauthentic, a lot of organisations do it badly and its time may be over.

And that’s all for this edition.

If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way.

Don't forget we're here to support you with training, research and consultancy, so please do get in touch.

You can find all past editions of the Digital Snapshot here.

You can find me or The Audience Agency on Twitter.

See you soon.

Adam Koszary

Head of Digital, The Audience Agency

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