Creative People and Places is about more people choosing, creating and taking part in brilliant art experiences in the places where they live.

91% of Creative People and Places audiences come from neighbourhoods with low and medium levels of arts engagement. Funded by Arts Council England, there are currently 21 independent projects underway, based in areas where there are fewer opportunities to get involved with the arts. It’s open to everyone so don’t assume your community won’t rise to the challenge – it will surprise you.

We're here to help

We know that no two places are the same, and as the lead audience development specialist we can provide tailor made local support to best meet your exact requirements, whether you’re applying to become a Creative People and Place for the first time or as part of your continued programme delivery.

Our experienced team of consultants has worked with several Creative People and Places programmes, evaluating the impact of innovative engagement practice on audiences and supporting ongoing strategic development in our role as a critical friend.

Image of Get Started | New to Creative People and Places?
Get Started | New to Creative People and Places?

If you’re interested in becoming a Creative People and Place, The Audience Agency can support you in the development phase of your programme in various ways:

Image of Next Steps | Already part of Creative People and Places?
Next Steps | Already part of Creative People and Places?

If you’ve already received funding for your Creative People and Places programme, there are several ways we can help to maximise your impact and learning: