Your Area Is Going Places | The Audience Agency

Culture is a catalyst for placemaking

If you’re a local authority, place-based partnership or other local strategic agency, embedding culture and creativity into your strategies for effective placemaking brings measurable social and economic impacts for a wide range of stakeholders.

quick wins

Our reports and toolkits gather key information about your place and its audiences to help you to make meaningful change, fast.

Area Profile Reports

Want to find out about the demographics and levels of cultural engagement in your catchment area?

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Creative Places | Supporting your local creative economy

Making places resilient and outward looking depends on creative activities of all kinds – in our professional and personal lives, in the local economy and civil society.

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Toolkit | Build Back Creatively

This toolkit is a practical document that you can begin using today to work out how you to boost your local creative economy.

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Evaluation Principles

These collaboratively produced evaluation principles are a sharing of ideas to inform how evaluation is carried out and used in the cultural sector.

our four PHASE bespoke approach

We can support you from the first shoots of an idea through to implementing a strategy with insights, expertise and partnerships.

Insights and Assets

Identify, quantify and categorise what’s already happening, who’s involved, where the gaps are, and what the potential might be. We use a mix of local cultural asset and resident engagement mapping, comparator research, and strategic policy development sessions.

Get the whole picture of your place

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Community Consultation

Understanding your community's ambitions and visitors' motivations is vital to bringing them with you on your placeshaping journey. Our people-centred approach tests out possibilities and opportunities with a wide range of local stakeholders to help inform your approach.

Bring your people on board

Strategy Development

With a solid foundation of insight and stakeholder buy-in, we can facilitate conversations to help focus priorities and objectives. Be they to shape specific creative strategies, or embed in wider policies around inclusive growth, skills and jobs development, or social integration.

build a well informed strategy

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Evaluation and Impact

A strong evaluation framework will measure and articulate the cultural, social, economic and environmental outcomes of your place project. We specialise in approaches that bring sectors together, embed learnings back into your strategies, and support future collaborations.

Assess and communicate your success

RESEARCH AND OPPORTUNITIES

An evolving library of insights from our cultural data and consultation experts gathers the latest in theory, development and practice.

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Feature | Culture and councils in coalition

The relationship between a place’s local government and its creative economy is an entirely (and rightly) symbiotic one, argues cultural sector consultant and Southwark Councillor, Richard Leeming.

Levelling Up Locations by Audience Spectrum Profile

Considering how the Levelling Up agenda aligns with what we know about lower engaged audiences, supported by the deeper level of precision profiling provided by our Audience Spectrum enhancements.

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SERIES | Place-Based Insight Sessions

Join us for a discussion about audiences in your local area. Next session: 21 March 2023