We work with all kinds of cultural organisations including built heritage, museums & archives, festivals & outdoor arts, film, video & immersive, music, publishing & literature, performing arts and visual arts.

We work collaboratively with venues, individuals, teams and - most importantly - audiences, to improve your ability to offer your visitors the best experience possible and understand what that would look like for them.

In Scotland we are working with Creative Scotland to introduce a system of standardised audience data collection, sharing and benchmarking for organisations working in the Arts, Screen and Creative Industries in Scotland. In Wales, we are working with Arts Council Wales to capture audience data and fulfil funding report requirements.

We also regularly work with sector or industry bodies and you can find our more about this on our ‘Policymakers & Funders’ page.

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Upcoming events

Audience Answers | Introduction to Audience Answers

Tuesday 28 January 2025

2:00 pm - 3:00 pm

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Audience Answers | Introduction to Audience Answers

Tuesday 25 February 2025

2:00 pm - 3:00 pm

Book your free place

Some of our cultural organisation success stories...

Some of our cultural organisation clients...