We work with all kinds of cultural organisations including built heritage, museums & archives, festivals & outdoor arts, film, video & immersive, music, publishing & literature, performing arts and visual arts.

We work collaboratively with venues, individuals, teams and - most importantly - audiences, to improve your ability to offer your visitors the best experience possible and understand what that would look like for them.

In Scotland we are working with Creative Scotland to introduce a system of standardised audience data collection, sharing and benchmarking for organisations working in the Arts, Screen and Creative Industries in Scotland. In Wales, we are working with Arts Council Wales to capture audience data and fulfil funding report requirements.

We also regularly work with sector or industry bodies and you can find our more about this on our ‘Policymakers & Funders’ page.

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Consulting & Research

Our Services

Audience Answers

Audience Answers

Tools and services to help cultural organisations understand the audiences they serve, and the communities they want to reach.

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Audience Spectrum

Audience Spectrum

The most powerful tool for segmenting UK cultural audiences. This free tool is available for you to begin to use on your own or we can provide additional support and advice if needed.  

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Let's Get Real

Let's Get Real

Action learning, research and skills development programmes tailored to suit your organisation, group or network.

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Some of our cultural organisation success stories...

Some of our cultural organisation clients...