Audience Spectrum Genie BETA

Whether you need tailored marketing tactics, event-specific audience targeting, content refinement, or programming ideas, AS (Audience Spectrum) Genie is here to save you time and support your decision-making.

AS Genie GPT is a prototype conversational tool developed by The Audience Agency (TAA) to support arts and culture professionals in applying Audience Spectrum segmentation in practical, day-to-day contexts. In 2025, TAA began a year-long exploration into how ethical AI could support the cultural sector. AS Genie is one outcome of this work, and while we have many plans for its development, we’re actively seeking further feedback to shape its future direction.

How Audience Spectrum Genie could help

You may already be familiar with Audience Spectrum - a powerful tool for understanding how different population segments engage with arts and culture, their motivations, behaviours and preferences.

This insight is most powerful when applied in the real world, helping you deliver effective engagement strategies for your target audiences. AS Genie aims to help you bridge the gap between insight and action.

You could ask it for help with:

  • Acting as a “critical friend” to assess appeal and offer edits

  • Generating marketing tactics to engage specific segments

  • Recommending the best segments to target for your event

  • Suggesting audience-specific programming ideas

  • Refining content for your target audiences

  • Proposing suitable add-ons for each segment eg pre/post-show events, donation prompts, family deals etc.

Getting Started 

Read our guide on how to get started (PDF)
  1. Audience Spectrum Genie runs on ChatGPT. Your first step is to set up a ChatGPT account if you don’t already have one. You can do this here
  2. Log in to AS Genie with your Chat GPT username and password
  3. Ask your first question
Try Audience Spectrum Genie

Need help? Contact support@theaudienceagency.org

Disclaimer

AS Genie GPT is powered by OpenAI’s ChatGPT. It provides creative prompts and guidance, but it is not a source of definitive advice. Please always review and validate any outputs before using them. Do not input any personal, sensitive, or confidential data. Use of this tool is at your own discretion and risk.

Contents

Explore more

Find out the Audience Spectrum profile of your audiences:

Audience Answers

Discover the Audience Spectrum segments and subsegments:

Audience Spectrum