Audience Answers
From Seasonal Bookers to Year-Round Audiences
Thursday 12 February 2026 : 2:00 pm - 3:00 pm
Using Audience Answers to increase loyalty and frequency.
Book now for our Let's Get Real Conference 2026: AI
Thursday 26 February 2026
9:30 am - 11:00 am
Free
Online
All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at events@theaudienceagency.org
Join us for the first event in the Creative Places Exchange. This session is a practical introduction to place and audience data for people working in and with local authorities, place-based partnerships, and cultural networks and consortiums.
With growing demands from funders and stakeholders for evidence-based decisions, places are increasingly required to make clearer, more confident choices. This exchange is designed to show how this can be achieved in practice. We will explore the nuances of National, Local, and Hyperlocal (street-level) data, examining their unique characteristics and applications.
What data exists, where it is, what the limitations are.
Share how data can be used to support strategy, funding bids, and delivery.
Open the floor for discussion:
We would like to hear from you. What are you working on? What are you looking for help with or interested in?
You don't need to have experience with data or our work. The focus of this series is on shared learning, practical insight, and support.
Local authority officers working across culture, regeneration, planning, economy or communities
Members of place-based partnerships, consortia and networks
Arts, cultural, heritage and creative organisations involved in place-based work
Anyone working on Creative and Cultural strategies, Town or City of Culture bids, Pride in Place or Community Planning
This series of online events has been designed to support individuals and organisations who are influencing, designing, and advocating for place-based work and cultural regeneration.
Delivered by The Audience Agency, each event will revisit the key elements of place-based practice… People, Place and Culture – and how they can be applied together.
We will share valuable insight from our work with local authorities, place-based partnerships and cultural organisations across England, Scotland, Wales and internationally, including:
This series is open to all, but has been designed for individuals and organisations, including local and combined authorities, place-based partnerships and networks, and organisations shaping culture, community, and place.
Places are navigating major change: local government reorganisation, rising expectations around evidence, participation, and impact.
The Creative Places Exchange offers a practical space to explore how combining data, people, and culture supports confident, inclusive decision making for better places.
At the end of each event, you can book in a 30 minute, 1-1 conversation with our team to discuss your place needs*. We’re here to help.
Join for free.
Book your place at as many of the Creative Places Exchange events as you like
We're the UK's leading independent research and development agency for culture, enabling a sector fit for the future. As a non-profit with 20+ years of experience, 45+ staff, and work with hundreds of clients, we promote and support an evidence-based and people-centred approach to innovation and change in the cultural and creative sectors.
*One conversation per person/organisation across the exchange series
Audience Answers
Thursday 12 February 2026 : 2:00 pm - 3:00 pm
Using Audience Answers to increase loyalty and frequency.
Thursday 19 March 2026 : 9:45 am - 5:00 pm
A day of honest reflection, critique, provocation and creative thinking.