
TEA Break
Free
Audience Trends Across Event & Artform Categories: the past five years
Wednesday 17 September 2025 : 2:00 pm - 2:45 pm
Our monthly TEA Break sessions are the best way to catch up on our recent findings and emerging knowledge
A day of honest reflection, critique, provocation and creative thinking.
Thursday 19 March 2026
9:00 am - 5:00 pm
From £115
Conway Hall, 25 Red Lion St, London WC1R 4RL
Accessibility information for Conway Hall is available here
If you would like to discuss any access requirements you may have, please email us events@theaudienceagency.org.
The 2026 conference will focus on AI by exploring tools, use cases, governance and strategy, all in the context of what it means to be a cultural organisation trying to get the best from technology.
The day will feature insights from 15 brilliant, brave and forward-thinking organisations who comprise this year's Let's Get Real cohort including The National Gallery, London Symphony Orchestra, Sheffield Theatres, Bradford Museums & Galleries and Scottish Ballet.
Alongside LGR case studies, guest speakers from the wider cultural ecosystem will share insights on the strategic challenges that AI brings to the sector. Plus, our popular Crit Room returns with industry experts sharing practical, troubleshooting advice.
Further programme details to follow. Join our mailing list for updates
"… a wonderful event filled with interesting insights and the chance to speak to other organisations doing similar work."
Let’s Get Real Conference 2025 Delegate
"… an inspiring, informative & invigorating Conference. What a genuinely interesting day with thought provoking conversations & the opportunity to meet wonderful individuals. Feeling truly inspired!"
Let’s Get Real Conference 2025 Delegate
All prices include VAT.
Limited Super Early Bird tickets
Cultural organisations & freelancers: £115
Commercial suppliers & agencies: £145
Early Bird tickets (after Super Early Bird sell out)
Cultural organisations: £155
Freelancers: £125
Commercial suppliers & agencies: £195
Standard tickers (after Early Bird sell out)
Cultural organisations & freelancers: £185
Commercial suppliers & agencies: £235
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