Data for Digital Marketing

We will talk about current approaches and the challenges of collecting and using digital data.

We will explore the different data sources available to you, including Google Analytics, social media and email marketing.

Finally, we'll discuss the importance of KPIs and measuring success, alongside how you might act on the insights that you uncover.

By the end of the session, you will leave more informed about the data available to you, where to find it and how to use it, to improve and develop your digital marketing.
 

This webinar will be suitable for anyone responsible for, or involved with, digital marketing planning and delivery in their organisation.