This event is in the past
When
Wednesday 15 January 2025
1:30 pm - 3:00 pm
Cost
Free
Where
Online
Access
All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at events@theaudienceagency.org
What we’ll cover
We will talk about current approaches and the challenges of collecting and using digital data.
We will explore the different data sources available to you, including Google Analytics, social media and email marketing.
Finally, we'll discuss the importance of KPIs and measuring success, alongside how you might act on the insights that you uncover.
By the end of the session, you will leave more informed about the data available to you, where to find it and how to use it, to improve and develop your digital marketing.
Who is this for?
This webinar will be suitable for anyone responsible for, or involved with, digital marketing planning and delivery in their organisation.
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