How far do audiences travel?

This month we’ll be looking at how far audiences travel, and how that varies for different audience types and different artforms. Cultural venues reach very different types of people at different distances; and audiences from different distances for different types of event. This session will help you to move beyond thinking about a singular, uniform ‘catchment area’ to better understand your audience landscape.

These insights will help you geo-target advertising, identify key areas to reach and get a realistic sense of what your potential catchment for different product. An understanding of the size of your market could also help support programming and scheduling decisions, as well as sponsorship, fundraising and other partnerships.

This session is open to all.

It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers and fundraisers - along with anyone interested in current audience data.

TEA Breaks are 45-minute online briefing sessions.

The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team