Design thinking for Audience Development - Designing and Testing

A series of interactive, practical workshops led by our expert consultants, exploring the four phases of a people-centred audience development process:

•    Discover: understanding audience potential in context
•    Define: focusing on audience needs in an actionable way
•    Develop: designing and testing new ideas with and for audiences
•    Deliver: embedding, reviewing and adapting plans across the whole organisation

This third workshop is all about the ‘how’. 
It's about thinking about the needs you have identified and asking what you might need to change or develop for your target audiences.

You don't need to have attended the earlier workshops to join this session.

Who are these workshops for?

These events are for anyone working in a UK arts, culture or heritage organisation who is interested in refreshing their audience development strategy, or creating one from scratch. They are most likely to be appropriate for those in marketing roles, however anyone with an interest in, or responsibility for, audience development in their organisation is very welcome to attend.

Please note:

• You can book your place(s) now, but to help us plan the workshops effectively, you will be asked to confirm your attendance nearer the time. 
• The sessions are interactive, we'd suggest you log in from a place where you are able to speak and join in with the conversation.
• Due to the nature of some of the tools used during the session, you will find it easier to join from a laptop or desktop computer, rather than a smartphone.