Launch event: Audience Development Playbook

We’ve brought together our learning in a new-and-improved version of our popular guide to audience development, designed for anyone reviewing or resetting their audience strategy.

The Audience Development Playbook is a resource based on 10 years’ experience at The Audience Agency, supporting organisations to grow, diversify and enrich their audience relationships. It draws on the knowledge of our extended team, and that of the many collaborators and organisations we have had the privilege to work with in that time.

Find out more about the Playbook and request your copy

The first 50 minutes will introduce the Playbook, the principles which underpin it, and how your organisation could use it practically to inform and guide your work.

After a short break, we'll move into an optional interactive / discussion session.

The event will be held on Zoom - you will be sent a link to join ahead of the meeting, please look out for an email from events@theaudienceagency.org