Free
Launch event: Audience Development Playbook
Wednesday 22 April 2026 : 2:00 pm - 3:30 pm
Join us to find out how our new Audience Development Playbook can support your organisation's strategic and tactical audience development.
Explore our new Audience Development Playbook
A day of honest reflection, critique, provocation and creative thinking.
This event is in the past
Thursday 19 March 2026
9:45 am - 5:00 pm
From £115
Conway Hall, 25 Red Lion St, London WC1R 4RL
Accessibility information for Conway Hall is available here
If you would like to discuss any access requirements you may have, please email us events@theaudienceagency.org.
The 2026 conference will focus on AI by exploring tools, use cases, governance and strategy, all in the context of what it means to be a cultural organisation trying to get the best from technology.
Keynote speakers:
Alice Kershaw - Head of Digital Transformation, Royal Society of Wildlife Trusts
Jorge Lopes Ramos - Artist and researcher. Co-founder, ZU-UK and SIMFONIK. Professor, University of Greenwich.
The day will also feature insights from the brilliant, brave and forward-thinking organisations who comprise this year's Let's Get Real cohort including Scottish Ballet, National Museum Wales, London Symphony Orchestra and Bristol Museums.
Alongside LGR case studies, guest speakers from the wider cultural ecosystem will share insights on the strategic challenges that AI brings to the sector. Plus, our popular Crit Room returns with industry experts sharing practical, troubleshooting advice.
Further programme details to follow. Sign up to our TEA newsletter or follow us on LinkedIn for updates.
"… a wonderful event filled with interesting insights and the chance to speak to other organisations doing similar work."
Let’s Get Real Conference 2025 Delegate
"… an inspiring, informative & invigorating Conference. What a genuinely interesting day with thought provoking conversations & the opportunity to meet wonderful individuals. Feeling truly inspired!"
Let’s Get Real Conference 2025 Delegate
All prices include VAT.
Limited Super Early Bird tickets (SOLD OUT)
Cultural organisations & freelancers: £115
Commercial suppliers & agencies: £145
Early Bird tickets
Cultural organisations: £155
Freelancers: £125
Commercial suppliers & agencies: £195
Standard tickets (after Early Bird sell out)
Cultural organisations & freelancers: £185
Commercial suppliers & agencies: £235
Free
Wednesday 22 April 2026 : 2:00 pm - 3:30 pm
Join us to find out how our new Audience Development Playbook can support your organisation's strategic and tactical audience development.
Free
Thursday 30 April 2026 : 9:30 am - 11:00 am
Community and People First. Consultation, engagement, and decision making.
May 2026 - December 2026
Sign up is open to our flagship action research programme Let's Get Real.