Free
The National Cultural Data Observatory - an update
Monday 8 June 2026 : 2:00 pm - 3:00 pm
What have we learnt so far, and what’s next?
Once upon a time, posters, flyers and season brochures were the backbone of any marketing campaign.
This event is in the past
Thursday 12 December 2024
2:00 pm - 2:45 pm
Free
Online
All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at events@theaudienceagency.org
But now, in a thoroughly digital world, do potential audiences still value having a brochure to flick through, or a leaflet to keep as a souvenir? Or do they see print as a waste of resources and put leaflets straight in the recycling without a second glance?
We asked a representative sample of the UK population about their attitudes to printed marketing materials – and the answers could help you understand how to use print most effectively in your own organisation’s marketing mix.
This session is open to all.
It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers and fundraisers - along with anyone interested in current audience data.
TEA Breaks are 45-minute online briefing sessions.
The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.
Our monthly TEA Break sessions are the best way to catch up on our recent findings and emerging knowledge.
More about TEA Breaks
Free
Monday 8 June 2026 : 2:00 pm - 3:00 pm
What have we learnt so far, and what’s next?
Audience Answers
Free
Wednesday 17 June 2026 : 11:30 am - 12:30 pm
Good practice & practical tips
June 2026 - February 2027
Sign up has been extended to our flagship action research programme Let's Get Real until 18th June 2026.
June 2026 - October 2026
A series of interactive, practical workshops led by our expert consultants, exploring the four phases of the audience development cycle.