The output of an extensive project The Audience Agency completed in collaboration with Verian and the National Arts Council of Singapore has been published.
An Introductory Guide to Growing Audiences
Download the full Playbook here.
(Due to the large file size, please download a copy to your devices for optimal viewing.)
What is the Audience Development Playbook?
The Audience Development Playbook is a comprehensive resource designed to support arts practitioners in Singapore with step-by-step guides and templates for planning effective audience development strategies. From understanding audiences, to finding inspiration to create targeted programming, this practical toolkit moves beyond traditional demographic approaches to provide deeper insights into audience interests, attitudes and behaviours towards the arts.
