In her role as Research Assistant, Iona provides support in delivering products and bespoke projects with a focus on quantitative research including survey-based research, geo-demographic profiling, and data analysis using our audience segmentation tools.
She studied Economics at the University of Aberdeen. Prior to joining The Audience Agency, she worked in monitoring and evaluation at The Reader and held positions at The Bluecoat and FACT. In her spare time, she enjoys attending art galleries and live music events.
