Mark Pajak is Head of Digital for Bristol Culture and Creative Industries. Mark’s interests involve making digitised museum collections accessible through opening up collections online. Mark has a background in Natural Sciences, collections management and CRM analytics and has worked in a range of museum roles in Exeter and Bristol including being a volunteer, documentation officer and Natural History Curator. Mark has also worked in the private sector as a marketing database consultant. Through the application of their digital principles, Bristol Culture has undergone an extensive digital transformation over the last five years and is currently looking at how to develop a service wide digital content strategy across a range of channels and platforms.