The COVID pandemic has accelerated digital change in the cultural sector, requiring us to adapt to new ways of working, new methods for engaging audiences and exploration of new revenue streams. Similarly, the pandemic is changing and intensifying how audiences consume digital content and culture, increasing the importance of social media, live-streaming and the use of digital content to further our missions.
As we (hopefully) emerge from the pandemic, organisations are having to choose which methods of digital engagement to continue with, which to drop and how to integrate digital tools and ways of working into previously physical offers. You may also be wondering how to measure the success of online audiences, how to tie digital activity to your core objectives and how to integrate digital into your other areas of work.
Using evidence from the COVID Participation Monitor and case studies from the sector, in this workshop, we will explore how to integrate what we have learned about effective digital engagement into your organisational strategies.
This workshop is aimed at those who use digital tools and technologies in their jobs to engage with the public.
What you will learn:
- How audience behaviour has changed and is changing as a result of the pandemic
- How to build or adapt a digital engagement strategy
- Inspiration from key case studies from the sector
- How to determine the key metrics and outcomes to measure success with digital engagement
- Tips and methods for integrating digital tools and ways of working with public engagement offers
Adam Koszary, Head of Digital at The Audience Agency, has 10 years of experience working in GLAM institutions on digital, content and social media strategies.
This session takes the form of a 75 minute workshop-style webinar with the opportunity to ask questions.
Date: Tuesday 26 October, 2:00 PM - 3:15 PM
All events will provide Zoom automated live transcription in English. Aditional Closed Captions, BSL interpretation and other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made.