Our monthly TEA Break sessions are the best way to catch up on our recent findings and emerging knowledge. Next session: 12 April 2023.

About TEA Breaks

TEA (Talking Evidence and Audiences) Breaks offer a regular introduction to The Audience Agency's latest research, projects and sector knowledge - grab a cuppa and listen in. Through these short monthly briefings, our team share current insights for the cultural sector.

Each session will be based on a key topic, determined by the interesting analysis and research taking place at the time from across our team. This is an easy way to stay in the loop with the latest audience data findings and discuss your thoughts with like-minded people from across the sector.


TEA Breaks are 45-minute online briefing sessions.

The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.

Who can join?

This session is open to all.

It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers, fundraisers - along with anyone interested in current audience data.

Cost: Free


All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at events@theaudienceagency.org

Sessions available:

Wednesday 12 April 2023, 2:15 PM - 3:00 PM

Key topic: Following arts and cultural organisations on social media

Why do people follow arts and cultural organisations on social media? How does it vary for different types of people? And what should we do as a response?

This TEA Break looks at questions we asked in the latest wave of the Cultural Participation Monitor about who follows arts and cultural organisations on social media and why. We'll include examples of how you can use the findings to give audiences what they're looking for...

Book your free place

TEA Breaks occur monthly.

We will share further dates shortly. For updates on future dates, sign up for our newsletters.