Catherine focuses on delivering bespoke consultancy and project management in the North of England and is The Audience Agency's lead for classical music. As well as leading research and evaluation projects, she utilises data to advise on marketing and audience development planning. Catherine is an experienced project manager, facilitator, and audience development and marketing trainer.
Catherine's previous roles were at Arts About Manchester, Oldham Council's Heritage, Libraries and Arts Service, Leeds Playhouse, Buxton Opera House and the Hallé.
Catherine has a degree in music from Lancaster University and holds the Chartered Institute of Marketing Advanced Certificate. In her spare time, she helps to run a chamber orchestra and likes to run.
Areas of expertise
- Audience strategy
- Audience research
- Evaluation, training
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