Our skilled and experienced team of researchers and consultants take an evidence-based, data-driven and user-centred approach to helping organisations develop and deliver work with meaningful social, cultural and economic impact.
Our Consultancy and Research services are rooted in our mission and values. We enable organisations to increase their reach, relevance, and resilience by helping them to better understand and engage with their audiences and communities. We understand the changing nature of how people are engaging with culture and creativity, the shifts in the environment affecting organisations and the need to make your case in new and impactful ways.
Our experienced team of specialists brings together cultural sector consultants with researchers skilled in both quantitative and qualitative analysis, in order to help you achieve maximum potential at every stage of your audience development journey:
- PLANNING | Understand your audiences and challenges. From initial consultation sessions, easily available data tools and reports, webinars and online resources, formative research, and advice on how to interpret and use your data, we have a range of services that can help you decide how best to answer the big (and smaller) questions you have and identify current and potential audiences.
- DOING | Realise your ambitions. We offer a range of services led by our expert consultancy team to support you to develop practice and strategy and designed to help you achieve your objectives - whether this is audience development, digital or cultural strategies, inclusive practice or embedding participative or co-creative approaches.
- REVIEWING | Evaluate and reflect. Our evaluation services enable you to describe in context who you have engaged, tell stories of your success, learn, develop practice and/or demonstrate the impact of your work to your stakeholders – be they Boards, partners or participants or funders.
Our research and consultancy methods are honed from over a decade of in-field experience and are built on five foundational pillars of practice:
- Evidence-based and data driven
- Place-based and collaborative
- User-centred design practices
- Breadth and depth of sector understanding
- Reach, scale, and influence
Our evidence gives us a uniquely holistic view and understanding of the whole population - not just cultural attenders and ticket buyers - and we understand the complexity of an individual’s cultural engagement. Our research services recognise the need to understand the population or audiences from multiple points of view and in more or less depth – using secondary data, your existing data, quantitative and qualitative methods. Plus we deepen meaning by setting this in the context of The Audience Agency’s data and insights, including Audience Spectrum, Cultural Participation Monitor and Nationwide Mapping, to name a few.
We bring a holistic understanding of ‘place’ that empowers partnerships and local authorities to build effective strategies which result in positive change for the cultural and creative sectors, alongside tangible benefits to residents.
Our user-centred approach, runs through all our consultancy services – whether research, co-creation, embedding practice, or evaluation principles. This is drawn from human centred design thinking and enables organisations to focus on the interests and needs of its audiences in a holistic way.
We work across the cultural sector and with organisations and initiatives that integrate culture and creativity in their work – whether film, performing arts, venues, digital platforms, heritage, museums and galleries, outdoor arts, libraries, community sector, immersive experiences, digital exhibitions, cultural quarters, local authorities... this list goes on.
Our expertise and network enable us to work at local, national, and international levels. We help build the capacity of the sector with leaders, practitioners and organisations, through collective marketplaces (such as regional groups, consortia, local authorities, etc.) and with policy makers and funders (such as the British Council, National Lottery Heritage Fund, Historic England, Arts Council England, and DCMS) and through academic partnerships (as with University of Sheffield and Centre for Cultural Value).
A member of our team is always happy to speak with you about how we can work together, so please don’t hesitate to get in touch at firstname.lastname@example.org.