Including...the metaverse, Neeva and the importance of digital skills.
Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.
Latest News
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You can now combine GIFs, video and images in one tweet on iOS and Android. This is my favourite example so far.
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Google's former Head of Ads has launched a privacy-focused search engine, Neeva. It reflects a growing frustration with the amount of irrelevant Google search results - which prompted the recent Helpful Content Update.
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Whatsapp Premium is rolling out a beta for business users. The subscription service's two main features allow you to link up to 10 devices and provides a unique link which opens up a chat with your business.
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Meta is struggling to attract users and combat low staff morale in its metaverse project. In a leaked memo Vishal Shah, the vice-president of Meta’s metaverse arm, said “The simple truth is, if we don’t love it, how can we expect our users to love it?”.
Useful / bookmarkable
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The European Commission have launched an online survey to understand the needs of cultural heritage professionals as they plan a future European Collaborative Cloud infrastructure. You don't have to be part of the EU to take part (...).
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This is a good BBC article on how digital skills are now non-negotiable in the workplace. "Digital skills once meant having a basic grasp of computers. Now, it means being able to work adaptably and strategically across tools, devices and platforms".
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A couple of useful articles from the Digital Culture Network as we face an uncertain economic and digital future - why you need a digital strategy and how to create a winning e-commerce strategy for the festive period.
Distracting / entertaining / inspiring
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Youtuber Mr Beast has a team of six people dedicated to generating 20 thumbnails per video.
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You've probably already heard that the Library of Congress loaned President James Madison's crystal flute to Lizzo, but did you know it all happened because the Librarian of Congress Carla Hayden tweeted at her?
Good Reads
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This is a fascinating conversation between Charles Warzel and Kevin Munger on the paper TikTok and the Provide Aspect of Social Video. Among other things it explores how TikTok doesn't require building a following like other platforms and entices far more users to create original content by making 'virality-from-nowhere' much more possible.
And that’s all for this edition. If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way. Don't forget we're here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.
You can also post your thoughts on digital and data-related topics to us and a wider community through our newly launched Community forum.
You can find me or The Audience Agency on Twitter. See you soon.
Adam Koszary
Head of Digital, The Audience Agency
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.