Areas of Expertise:
- Digital strategy and culture change
- Digital content and social media strategy
- Digital skills and training
- Content production and marketing
Adam has nearly ten years experience working in digital content and strategy across art galleries, libraries, archives and museums.
Before working for The Audience Agency, Adam held roles in digital content and social media at the Royal Academy of Arts, Tesla, Bodleian Libraries, Reading Museum and The Museum of English Rural Life (The MERL). His most famous campaign was the ‘Absolute Unit’ viral moment, which catapulted The MERL to global fame on Twitter. He has also led on digital transformation projects, run training sessions for a variety of organisations and regularly contributes to journals and conferences.
Adam has an MA in Museum Studies.