Including...a Twitter Special, David Hockney's immersive exhibition and the publication of the 2022 Consumer Digital Index.

November 22, 2022

Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.

It's been an interesting few weeks hasn't it? Elon Musk has fired or alienated most of Twitter's staff, confused everyone with verification, backtracked on the idea of a content moderation council by directly polling Twitter users whether he should reinstate Donald Trump, and generally caused some of us to pre-emptively grieve what we've come to know not as a hell site, but a hell home.

There's a lot to dig into about what cultural organisations and professionals could and should be doing with this dumpster fire, so this newsletter has a limited-edition Twitter Special.

Twitter Special

  • As I said in this thread, there is no point predicting what Elon Musk will do next. There is no 5D chess, he is just winging it. Twitter probably won't die but it could become more unstable and toxic. Its future is likely to be subscription-first and more aligned with Elon's vision of an 'Everything App'.
  • It's worth reserving your organisation handles on Twitter competitors like Mastodon and Hive, as well as downloading your Twitter archive (if it's working). Here's a good introduction to Mastodon and here's one for Hive. Personally, I would put off trying to post regularly on Twitter-equivalent platforms until it's certain Twitter is dead in the water.
  • It's worth discussing within your organisation what line needs to be crossed for you to leave Twitter, or for that matter any other social media channel. Would it be dropping below a minimum level of engagement/followers? When Elon crosses a particular ethical line? When its user base becomes too toxic to handle for whoever posts your social media?
  • Despite all its faults, Twitter has boosted marginalised voices, built communities, made us go viral and - particularly in my case - made some of our careers what they are. While cultural professionals can set up shop on email lists, forums and places like Mastodon, there's no guarantee we can reach and converse with the multitude of other people and communities that exist on Twitter. Twitter's strength is those communities, and when they go there is no point being on the platform. Whatever happens, I'll be tracking where all this goes through this newsletter.

Latest News

Useful / bookmarkable

Distracting / entertaining / inspiring

Good Reads

And that’s all for this edition. If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way. Don't forget we're here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.

You can also post your thoughts on digital and data-related topics to us and a wider community through our newly launched Community forum.

You can find me or The Audience Agency on Twitter. See you soon.

Adam Koszary

Head of Digital, The Audience Agency

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