Measure the success of your projects, your impact on the community & target audiences, & understand the potential of new offers.

We specialise in both summative and formative evaluation and impact work. This means we can work with you to understand both the appeal and potential impact of new ideas you'd like to implement, and accurately measure the success of projects you're currently carrying out.

Both sides of the coin are crucial to deploying budgets efficiently and designing core offers that truly hit the mark.

Our regional, national and international evaluation expertise includes:

  • Use of a broad spectrum of evaluation models – logic model, Ixia matrix, theory of change and Actors-Resources-Activity and design and implementation of bespoke evaluation frameworks.
  • Analysis of social impacts, health and wellbeing, economic impact, partnership effectiveness, sense of place, quality of experience and skills and employment.
  • Practical frameworks for qualitative and quantitative data collection and collation.
  • Facilitated learning across multi-partner projects – peer learning networks, evaluative learning, and action learning.
  • Delivery across sectors of bespoke evaluation and research - cultural organisations, local authorities, development agencies, BIDs and other commercial developments, funding bodies, national programmes, tourism agencies and destinations.

To enquire, email workwithus@theaudienceagency.org

Image of Case in Point | Lumiere London
Case in Point | Lumiere London

A crucial and resoundingly positive impact evaluation of the festival that lit up London's streets during the cold January days of 2016 and 2018.

Image of Case in Point | Lighting up Oxford Street
Case in Point | Lighting up Oxford Street

Working with the New West End Company to understand the impact of their annual Christmas Lights Switch-On event.

Image of Case in Point | Create Church Street
Case in Point | Create Church Street

Working with Westminster City Council to evaluate the regenerative impact of a programme of artistic projects designed to engage, inspire and unify the local community.

Image of Case in Point | PROCESSIONS 2018
Case in Point | PROCESSIONS 2018

Working with Artichoke to evaluate one of the UK’s largest mass audience participation artworks, celebrating 100 years of votes for women.

Image of Top tips | Successful evaluation planning
Top tips | Successful evaluation planning

Maya Sharma explains how asking yourself the right questions while planning your learning and participation evaluation is the key to getting meaningful answers from your audience.