Boost your campaigns

Targeting the right people, at the right time, with the right message is key to successful communications campaigns – campaigns which ultimately increase your audience numbers, your income and your progress towards audience development goals.

What if you could understand exactly who the most receptive people were on your database to contact about an event, or a fundraising drive? And how you could adapt your communications to exactly speak to their motivations, needs and expectations?

The combined power of Audience Spectrum and Spektrix allows you to do exactly this. Spektrix users can use the Audience Spectrum enhancement to tag individual customers in their system by segment, create mailing lists based on those segments, and tailor communications accordingly.

In this free session, in partnership with Spektrix, we’ll explore how you could use this enhancement to boost your campaigns, and we’ll practically demonstrate how to use it in your own Spektrix system.

This session is for anyone working in marketing or fundraising for a cultural organisation using Spektrix as a CRM/ticketing system who’d like to understand how to use Audience Spectrum alongside Spektrix to create better targeted, more effective communications campaigns.

Your organisation may already subscribe to the Audience Spectrum enhancement in Spektrix and want to know how to make best use of it, or perhaps you are simply curious to learn more about how it could help you and your team.

• What is Audience Spectrum, and why it’s such a valuable tool for audience development and boosting sales.
• What is the Audience Spectrum enhancement in Spektrix
• How to use the enhancement to create targeted communications campaigns and insightful audience reports.
• Case studies exploring how other users are putting the enhancement to work

We’ll also have time for questions towards the end of the session.

In partnership with