Intention & Desire

This event is in the past

When

Wednesday 22 January 2025

2:00 pm - 2:45 pm

Cost

Free

Where

Online

Facilitators

Oliver Mantell

Jacqui Fortnum

Access

All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at events@theaudienceagency.org

Topic for this month: Intention & Desire

We asked a representative sample of the UK population about the sorts of cultural experiences they would like to try, as well as those they actively intend to engage with.

The findings could help you think about potential new audiences (those who say they would like to try something new), and developing loyalty (those who say they would like to engage more often).

As ever, we’ll present the data through the lens of Audience Spectrum, so you’ll be able to use the profiles for each segment to help plan your engagement tactics.

Who is this for?

This session is open to all.

It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers and fundraisers - along with anyone interested in current audience data.

Format

TEA Breaks are 45-minute online briefing sessions.

The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.