Free Digital Skills Training for Cultural Organisations in Wales

From digital storytelling and marketing to AI, leadership and copyright, these courses will support you in developing the strategic and practical skills to: 

• connect more meaningfully with your audiences 
• work more efficiently and make better use of resources 
• enhance your digital confidence 
• explore new ideas and foster new ways of digital thinking and working.

• 10 short courses, each offered twice 
• Free to attend 
• Take place over February and March 2026 
• Each course consists of two interactive online workshops (three hours each)  
• Small groups (up to 25 people) with plenty of discussion and shared learning 
• Each course stands alone, but the topics are related, so you can sign up for one or more.  

These courses cut through the overwhelm with expert guidance and peer support, helping you build the strategic insight needed to make informed decisions about what works for your context.  

• Digitally Confident Leadership: Helping cultural leaders and changemakers to navigate digital challenges 
• AI - Strategy: A strategic introduction to AI for cultural leaders and changemakers 
• Nurturing a Culture of Digital Innovation: Strategies to support digital innovation in cultural organisations  
• Copyright, Intellectual Property and Digital: Empower your leadership with copyright confidence 
• Building Digital Skills and Confidence: Supporting cultural organisations to develop digital confidence across teams 
• AI - Experimentation: Helping cultural organisations with low-risk, purposeful AI experimentation 
• Digital Marketing - The Basics: Introducing digital marketing for cultural organisations 
• Accessible & Inclusive Digital Engagement - The Basics: Understanding your cultural organisation’s online audience’s interests and needs. 
• Digital Storytelling: Turning cultural content into engaging digital stories 
• Digitisation & Digital Preservation - The Basics: The why, what and how of digitisation and preservation, for cultural organisations 

This programme is funded by the Welsh Government’s Culture Division to build digital confidence, capability and innovation across the cultural sector and address gaps in digital literacy, infrastructure, engagement and workforce development. The training series is designed to support the delivery of the Priorities for Culture, in particular Ambition 13 and Ambition 15.  

The training programme is for arts, culture and heritage sector professionals, managers and practitioners based in Wales. Some courses are geared more towards leaders and decision-makers and others to practitioners; please read course descriptions for more information. 

Courses cater to a range of confidences, literacies and skill levels, with no prior knowledge required. All courses are non-technical and we unpack any jargon.   

The Audience Agency is committed to ensuring that all attendees can fully participate in a context where they can feel comfortable to express themselves in their language of choice.  

All written materials will be available in both Welsh and English.  

Select courses will be co-facilitated in Welsh. The second iteration of each course will have simultaneous interpretation from Welsh to English available.  

We will take a first-come-first-served approach to bookings, with a waiting list. Due to limited capacity, if your circumstances change and you can no longer attend, please let us know as soon as possible so we can reallocate your spot to someone on the waiting list.  

You can book your organisation in and we can accept specific participant names at a later date if you need a bit more time to sort your team’s capacity to take part. 

Please note both Rounds are the same so please only sign up to one of them.  

Digitally Confident Leadership  

• Round One: 2 February 2026 (Part 1) and 9 February 2026 (Part 2) Book your spot now >
• Round Two: 23 March 2026 (Part 1) and 30 March 2026 (Part 2) (Co-facilitated in Welsh, with simultaneous interpretation from Welsh to English) 
  Book your spot now >
   

AI - Strategy 

• Round One: 10 February 2026 (Part 1) and 17 February 2026 (Part 2) 
  Book your spot now >
• Round Two: 4 March 2026 (Part 1) and 11 March 2026 (Part 2) (with simultaneous interpretation from Welsh to English) 
  Book your spot now >

Nurturing a Culture of Digital Innovation 

• Round One: 5 February 2026 (Part 1) and 11 February 2026 (Part 2) 
  Book your spot now >
• Round Two: 6 March 2026 (Part 1) and 13 March 2026 (Part 2) (with simultaneous interpretation from Welsh to English) 
  Book your spot now >

Copyright, Intellectual Property and Digital 

• Round One: 11 February 2026 (Part 1) and 18 February 2026 (Part 2) 
  Book your spot now >
• Round Two: 18 March 2026 (Part 1) and 25 March 2026 (Part 2) (with simultaneous interpretation from Welsh to English) 
  Book your spot now >

Building Digital Skills and Confidence 

• Round One: 13 February 2026 (Part 1) and 20 February 2026 (Part 2)
  Book your spot now > 
• Round Two: 10 March 2026 (Part 1) and 16 March 2026 (Part 2) (with simultaneous interpretation from Welsh to English) 
  Book your spot now > 

Introductory AI - Experimentation 

• Round One: 6 February 2026 (Part 1) and 12 February 2026 (Part 2)
  Book your spot now > 
• Round Two: 5 March 2026 (Part 1) and 12 March 2026 (Part 2) (with simultaneous interpretation from Welsh to English) 
  Book your spot now >

Digital Marketing - The Basics 

• Round One: 9 February 2026 (Part 1) and 16 February 2026 (Part 2) 
  Book your spot now >
• Round Two: 9 March 2026 (Part 1) and 16 March 2026 (Part 2) (Co-facilitated in Welsh, with simultaneous interpretation from Welsh to English) 
  Book your spot now >

Accessible & Inclusive Digital Engagement - The Basics 

• Round One: 12 February 2026 (Part 1) and 19 February 2026 (Part 2) 
  Book your spot now >
• Round Two: 11 March 2026 (Part 1) and 18 March 2026 (Part 2) (Co-facilitated in Welsh, with simultaneous interpretation from Welsh to English) 
  Book your spot now >

Digital Storytelling  

• Round One: 24 February 2026 (Part 1) and 4 March 2026 (Part 2) 
  Book your spot now >
• Round Two: 23 March 2026 (Part 1) and 27 March 2026 (Part 2) (Co-facilitated in Welsh, with simultaneous interpretation from Welsh to English) 
  Book your spot now >

Digitisation & Digital Preservation - The Basics 

• Round One: 26 February 2026 (Part 1) and 5 March February 2026 (Part 2) 
  Book your spot now >
• Round Two: 20 March 2026 (Part 1) and 26 March 2026 (Part 2) (with simultaneous interpretation from Welsh to English) 
  Book your spot now >

Anra Kennedy, Consultant Director for Learning & Digital at The Audience Agency 

Anra works with cultural organisations in the UK and internationally to help them successfully navigate the impact of digital transformation, develop their practice and build resilience. She designs and delivers action research, training, and capacity-building programmes for cultural leaders and practitioners, all in the context of social impact and values-led practice. Her work involves looking beyond arts and heritage to understand the ways societal and digital changes impact cultural organisations’ ability to realise missions. She supports clients to integrate these insights into their strategy and practice, helping them understand and tackle challenges and embed new ways of working. Anra also currently Chairs a Heritage Trust, leading a radical business recovery process.    

Alec Ward, Senior Consultant, Digital Skills Manager at The Audience Agency 

Alec’s career has focused on building digital capacity and confidence for cultural organisations, with a strong focus on museums, by providing digital skills and literacy support. He has extensive experience of developing training and resources around practical digital skills development, including digital content strategy, video editing, object photography, creating 3D digital models and more. Alec focuses that training through a wider organisational strategic context, by addressing the ‘why’ of any digital activity, as well as the ‘how’. Over the last decade, this digital skills and literacy support has been delivered in a variety of ways including through consultancy work, online resources, virtual and in-person workshops, seminars, asynchronous courses and video tutorials.  

Jane Finnis, Consultant Director at The Audience Agency 

Jane is an entrepreneurial and collaborative digital expert with over 30 years’ experience at a senior level leading new thinking and practice in the convergence of arts, culture and technology. She has spent the last decade working to bring the global museum and gallery sector into the 21st century and championing an audience-driven approach to cultural programming. She has worked nationally and internationally on a wide range of strategic, digital, publishing, audience engagement, education and research initiatives with a wide range of partners. Jane led the merger of Culture24 into The Audience Agency in November 2023 bringing together two established and trusted independent charities with a shared mission and values. At TAA, she is working on new resources for the cultural sector that combine complementary experience and expertise. 

Stephen Miller, Chief Technology Officer at The Audience Agency     

Stephen is a highly accomplished technologist with over 20 years of experience working across charities, research organisations, local and health authorities, governments, and businesses. As Chief Technology Officer at The Audience Agency, Stephen has been instrumental in overseeing the transformation of the organisation’s data architecture to support its strategic goals. He leads the development of digital data services and systems that underpin consultancy and services, ensuring the robust integration of data-driven insights into decision-making across the arts, culture, and heritage sectors. Stephen is at the forefront of ethical artificial intelligence (AI) and machine learning (ML) initiatives, both within TAA and across the sector.  

Naomi Korn Associates is a UK-based leader, specialising in intellectual property, copyright, data protection, and licensing. For over 20 years, they have worked across the cultural, heritage, charity, education and private sectors. The team, headed up by Naomi Korn, Founder and CEO, brings together a range of specialists with decades of sector-specific expertise and skills. They offer a range of training courses led by experienced and approachable trainers.  

Whilst every effort will be made to deliver each of these courses as advertised, The Audience Agency reserves the right to amend, postpone or cancel any workshops if circumstances so require. In the unlikely event of this happening, as much notice will be given as possible to all participants.   

We are hoping to ensure equitable access to all courses for organisations large and small, so if need be, we reserve the right to filter bookings to ensure this balance. In the unlikely event of this happening, as much notice as possible will be given to the relevant participants.   

The personal data you provide upon booking will be held securely and will only be used for the purpose of administering the training workshops and recording attendance, in accordance with our Privacy Policy and data protection legislation.