Hello and welcome to Talking Evidence and Audiences, our monthly newsletter bringing you the latest audience research news, inspiration, tips and guidance for the arts, culture, museums and heritage world.
Interest in History & Heritage
The good news is that a really big majority of the population say they're interested in History and Heritage, with 80% of people expressing an interest. Personal connections are key in engaging people - 72% want to know more about the history of their local area.
Attitudes to Heritage
We also asked the extent to which people agreed or disagreed with a range of statements about history and heritage, to better understand the attitudes which people bring to their engagement. The results may surprise you.
Cost of Living
It's no surprise that the UK population feel worse off than they did last year. 71% say they are worried about the cost of living crisis and its effect on them.
Stay up to date with our evidence about the sector in Audience Answers
New and noteworthy - bookmark reading list
- Creative Industries Policy and Evidence Centre published the New Audiences and Workforce report - which is a useful summary of attendance and participation data including how it varies by demographics and nations.
- There's new research out on public attitudes to opera from the Laidlaw Opera Trust - the data tables are particularly interesting if you delve into the details.
- This report came out in February in the US, but our agents have been reading it this month. There's a (fairly long) video discussion too. Spoiler alert - there is no magic bullet!
- The Heritage Alliance published a new insight report 'On The Brink: Heritage in the Cost of Living Crisis' making a powerful case for investment.
- Our Consultant Director Anra Kennedy contributed a chapter on Digital Skills and Digital Storytelling for this newly published book on Museum Studies for a Post Pandemic World by Routledge.
Diary Dates - conferences and events not to miss
- AIM Conference | 13 - 14 June, Black Country Living Museum
- Next Steps for Creative Clusters in the UK | 17 June, online
- Pattern Festival | 19 June, x+why 100 Embankment
- The Audience Agency Free Skillset Webinar - Data for Audience Development | 27 June, online
- Arts Marketing Association Conference | 3 - 5 July, Brighton Dome and online
- Looking ahead to autumn: Museums Association Conference | 12 - 14 November, Royal Armouries Leeds
- Beyond 2024 | 25 November, The Lowry
TEA Break Events
Catch up on our last TEA Break session - Heritage Attitudes - by watching the recording below.
Book now for TEA Break: Reviews and Recommendations
12 June 2.15pm - 3pm
Join us tomorrow for our next TEA Break session which presents latest insights from our Cultural Participation Monitor answering the questions: where are people turning to for ideas of what to do and which sources do they trust when it comes to making the decision to attend or not?
 | We are now working in partnership on each wave of the Cultural Participation Monitor, if your organisation is interested in a robust source of information on a particular topic, get in touch. |
Do send us anything interesting you read, requests for future editions, and news of your events and insights you'd like us to mention to: hello@theaudienceagency.org
