Our UK-wide evidence and insights are compiled around the belief that audiences should be at the heart of any solution. The more we know, the better we serve them.
We draw on a wide range of data sources and expertise to bring you up-to-date objective evidence about audiences' attitudes and behaviours, taking into account:
Initial findings from the April 2022 wave of our Cultural Participation Monitor look at how attitudes towards audience safety, home working, local attendance, and the impact of the cost of living crisis are shifting as the pandemic moves into its latest phase.
As both patterns of engagement and cultural organisations’ needs are changing, Audience Spectrum is evolving to meet them.
Looking at which audiences are most and least willing to attend live events in the near future and which are more or less likely to have already booked for them.
Delving into Audience Finder ticketing data to understand the impact of Covid on venue incomes.
Feelings of societally imposed restriction are old news for audiences with disabilities, which is perhaps partly why they have been so ready to embrace culture differently through COVID.
While some progress is being made in terms of booking and planning ahead, there is still a lot of hesitation about attending in person Classic Music performances, among non-core audiences and typically high-engagers alike.