Our UK-wide evidence and insights are compiled around the belief that audiences should be at the heart of any solution. The more we know, the better we serve them.
We draw on a wide range of data sources and expertise to bring you up-to-date objective evidence about audiences' attitudes and behaviours, taking into account:
Initial findings from the September 2021 wave of our Cultural Participation Monitor look at rising Covid-related concerns, the effects of working from home on cultural engagement, and the challenges festive shows may face this year.
Looking at which audiences are most and least willing to attend live events in the near future and which are more or less likely to have already booked for them.
Feelings of societally imposed restriction are old news for audiences with disabilities, which is perhaps partly why they have been so ready to embrace culture differently through COVID.
Latest findings from The Audience Agency's Digital Audience Survey show how audiences have responded to arts, culture and heritage organisations moving so much of their offering online during the COVID-19 lock-down period.
This report tracks sales data from Audience Finder for 2020/21, compared to a baseline (of averages from 2017-19) to help understand the impact of Covid-19 on the cultural sector and particularly ticketed arts organisations.
While some progress is being made in terms of booking and planning ahead, there is still a lot of hesitation about attending in person Classic Music performances, among non-core audiences and typically high-engagers alike.