Talking Evidence and Audiences | March 2025

Over on Arts Professional, our Director of Evidence and Insight Oliver Mantell explores the key audience trends five years on from the first lockdown.

Jocelyn Burnham talks about her views on AI innovation and vulnerability. 

The final report from our most recent Let's Get Real cohort is available to download and read. This programme focussed on the ways that using digital can add value for cultural audiences, communities and organisations, supporting positive internal change and deepening engagement.

• The Network of European Museum Organisations have recently published a new guide for museums regarding engagement with community forums on climate action.
• It's also worth a look at this report from the Network of European Museum Organisations: Connected Journeys, which looks at holistic audience measurement in the age of digital.
• We're working on the 2025 edition of Arts Council England's Private Investment in Culture Survey with our partners MyCake. We're inviting arts and cultural organisations to contribute their knowledge, opinions and data so we get a full picture of the diversity of business models and practices in the sector relating to private investment in not-for-profit organisations based in England. Take the survey here.
• The re-forged strategy for Place and culture North was recently unveiled.
• Sign up is still open for our Let's Get Real AI programme which will explore issues and opportunites around AI in a supportive, playful and collaborative environment.
• DCMS published official statistics on skills gaps and shortages in the Creative Industries.
• Our Chief Technology Officer Stephen Miller writes about HAMLET: A new era for Europe's Cultural and Creative Industries.
• CREATE PLACE Heritage and Digital Leadership Programme has been awarded a grant by The National Lottery Heritage Fund to support leaders in the next phase of heritage-led regeneration.

Our regular short TEA Break events are a great way to catch up on our latest audience research and sector knowledge, and discuss your own experiences.

If you missed our last TEA Break - The Effect of Children on Cultural Engagement - you can catch up via the recording here.