Talking Evidence and Audiences | October 2024

We explored the change in audience numbers by party size (the number of tickets purchased in the same transaction), and the results threw up some notable findings...

Are audience numbers finally on the move? The first in a mini-series focused on current audience attitudes and engagement levels.

From overwhelmed to optimised - Stephen Miller (our Chief Technology Officer) shares the questions he is most often asked about technology and AI and his responses in this feature article for Arts Professional.

New and noteworthy 

• We've really enjoyed listening to the 'Wez Builds a Theatre' podcast -the episodes are informal musings - with or without guests - and typically rethink the definition and/or traditional operational structures of theatres and arts venues. He's a big proponent of cultural democratisation and how that works in practice.
  The latest episode questions the role of Creative Directors and proposes a series of (radical) alternative audience-centred models for his listenership to ponder the pros and cons of.
• If you haven't already, it's worth checking out Culture is Not an Industry - a book by Justin O'Connor, which gives a context for so many of the dilemmas and compromises, dissonance and nuance we try to navigate every day, as well as arguing the big "Why Culture" very cogently.
• Artificial intelligence and new technology in creative industries is a recently published article addressing how new and rapidly changing technologies are shaping how people create and consume culture, with some interesting questions raised.

Join us for a TEA Break...

Our regular short TEA Break events are a great way to catch up on our latest audience research and sector knowledge, and discuss your own experiences.

TEA Break | Gift Vouchers & Memberships Wednesday 13 November, 2.15-3.00pm We'll share insights on what people think about gift vouchers. This session will give valuable intelligence about what types of people would be most likely to purchase a gift voucher or membership.