Hello and welcome to Talking Evidence and Audiences, our regular newsletter bringing you the latest audience research news, inspiration, tips and guidance for the arts, culture, museums and heritage world.
Event & Artform Categorisation with the Alan Turing Institute
Safeguarding shared data in a decade of trust.
The Audience Agency has worked with the Alan Turing Institute to develop Event & Artform Categorisation, a scalable, ethical, machine-learning approach that classifies performance data collected via Audience Answers, making it much easier to answer those big questions around how audiences differ across the UK.
Private Investment in Culture - Report Published
Published by Arts Council England, our research, in collaboration with MyCake and Etic Lab, sheds new light on the mixed funding model of the creative and cultural sector in England.
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ICYMI: The Evolution of Audience Development
With standstill funding and cultural devolution on the horizon, our CEO Anne Torreggiani says the case for regenerative audience development has never been stronger.
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New and noteworthy
- We spotted this article in the Guardian a while ago and it reminded us of some insights we shared from the Cultural Participation Monitor last year about opinions on whether museums should display human remains.
- Supercool launched a Cultural Website Sustainability Benchmark report in collaboration with Digital Carbon Online.
And a new Creative UK report was recently published on perceptions of creativity in the UK.
- Cost factor less of a concern in barriers to museum visits as reported in this Arts Professional article.
- Flipping the script. Eat early. Gallery late.
According to OpenTable, 6pm has become an increasingly popular time for dinner reservations, up 11% in London and 6% UK-wide, compared to the same period last year. In fact, Zonal, a hospitality tech service, says that the new average time to dine in the UK is as early as 6.12pm. - In other news Tate is Late. Tate Modern is to stay open until 9pm every Friday and Saturday from 26 September 2025, offering free evening access to the world’s most popular modern art museum. This follows the record number of young visitors to Tate Modern’s 25th birthday weekend, held in partnership with UNIQLO, when over 76,000 people came to the gallery in three days, 70% of whom were under 35.
