1 - The evolution of Audience Development
In June, our CEO wrote about how the case for regenerative audience development has never been stronger - it's our most popular article of 2025.
2 - School Trips
Also in the summer, our popular TEA Break on School Trips generated lots of discussion on changing patterns of school engagement with arts, culture and heritage - look out for more on this in 2026.
3 - Data we can Trust
AI has been an important theme for us all this year - our Chief Technology Officer Stephen Miller wrote about how we need data we can trust in the age of AI.
4 - Change by artform
Also making the top five is this TEA Break on new audience trend data, which we released in September.
5 - The audience legacy of COVID
Another of our most popular articles was Oliver Mantell's piece for Arts Professional looking at the audience legacy of COVID.
Read the full newsletter version here.
