Previous programmes | The Audience Agency

LGR began in 2011 by seeking to shift the ‘digital change’ debate from just evaluating metrics of success or better understanding audiences, moving towards exploring how to work in more joined-up ways, building digital confidence, skills and literacies, and developing deeper human connections within our networks and for our communities.

There have been 11 LGR projects to date, each exploring a different question around digital change for arts and heritage organisations:

Let’s Get Real 9: Building a thriving hybrid working environment

This cohort tackled this core challenge for the cultural sector that had been exacerbated by the Covid-19 pandemic.

Let’s Get Real 10 Years On: How to evaluate online success

This strand of LGR revisited the theme of the first LGR back in 2010, focusing on how to evaluate online success. The project ran in the shadow of the Covid-19 pandemic.

Let’s Get Real 7: Developing deeper human connection

This phase of LGR looked at how cultural organisations can generate stronger personal connections and create more meaningful relationships through their digital work.

Let’s Get Real 6: Digital practice and social purpose?

This sixth phase, and the subject of this report, looked at understanding the social purpose of digital technology for arts and heritage organisations.

Let’s Get Real 5: What’s the brand?

This fifth phase looked at how arts and heritage organisations can better recognise, articulate and generate value from their brand and online retail.

Let’s Get Real Young Audiences

How do we digitally engage young audiences?

Let’s Get Real 4: What’s the story?

The fourth phase involved 30 cultural organisations and explored ways of helping arts and heritage organisations to respond more meaningfully to the audiences of today.

Let’s Get Real 3: Is your content fit for purpose?

This third phase involved 29 participating cultural organisations and explored how to adapt online content to better meet the needs of audiences.

Let’s Get Real 2: Understanding and measuring digital engagement

The second phase involved 22 cultural organisations and explored what digital engagement could mean for each of them. We looked in particular to better understand audiences’ online behaviours and motivations.

Let’s Get Real 1: How do we evaluate success online?

This first phase of action research brought together 24 cultural organisations to collaboratively look at the state of the sector re metrics and measuring success.