Providing practical approaches to help you create a responsive, forward-looking and user-centred audience development plan.

What does the future hold for our organisations, creatives, audiences and communities? And what are the practices which can help us learn, respond and anticipate effectively? This skillset event will get you thinking about how to realise ambitions in relation to people, the planet and prosperity while navigating the shifting sands of our times.

This session will provide you with practical approaches and inspiration to help future proof your audience development plan. It will focus on reflective practices, learning through experience and embedding flexibility. These ways of working help to ensure that you and your organisation are responsive, forward-looking and user-centred.

These effective approaches will support realising your ambitions in the following areas:

  • People: developing a user-centred approach to engaging and growing audiences
  • Planet: thinking in a hybrid (digital and physical experiences) way and addressing the concerns of audiences
  • Prosperity: embedding a holistic approach to building financial resilience


Whether you are an experienced marketer, engagement specialist or in charge of audience development, this session is designed as a checklist of practices that you can embed in your planning, guide your approaches and establish as pillars for your audience development as an organisation.

What you will learn:

  • Practices to embed in your audience development planning
  • Top tips on how to use these practices provided through examples
  • Signposting to finding out more


This session takes the form of a 90 minute workshop-style webinar with the opportunity to contribute your own ideas and ask questions.


Penny Mills, Director of Consultancy

Penny has considerable experience working with cultural organisations and consortia to convert evidence and insight into effective audience development.

Date: Thursday 10 March, 10:00 AM - 11:30 AM GMT

Cost: Free

Book your free place


All events will provide Zoom automated transcription in English. Other access services, including Live transcription (instead of Zoom's automated transcription) and British Sign Language interpretation, can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made.