Areas of expertise:
- Strategic audience development
- Creative approaches to audience consultation
- Museum and gallery visitor engagement
With a focus on using research to inform practical, evidence-based approaches to planning, goal setting and evaluation, Jacqui’s role includes supporting audience development planning for museums, heritage, libraries, visual arts, and other organisations.
Recently she has worked with the National Archives, on an ongoing programme of formative audience research to inform the development of their public engagement programmes, and the V&A on evaluating the impacts of their Exhibition Road Quarter development on the visitor experience. Other key and current projects include digital journey mapping at the National Gallery, looking at the interplay between digital and physical visitor engagement; a national programme of evaluation workshops for libraries, commissioned by DCMS; Audience Aims and Objective Setting for IWM teams in London and Manchester; and audience development workshops for visual arts organisations in Ramallah, Palestine.
She is experienced in strategic audience development, audience consultation, and advocacy for transformative organisational change. Prior to joining the Audience Agency, Jacqui was the Visitor Engagement Manager for The John Rylands Library in Manchester, where she helped transform this university library into an engaging, public facing destination which is now one of the city’s main visitor attractions.
She has a degree in the History of Art and Design from Camberwell College of Arts and has worked in curatorial roles at the Whitworth and Manchester Art Galleries.