Head of Wales

Areas of expertise:

  • Audience Development
  • Arts Marketing and Communications Strategy
  • Relationship Management and Collaborative Working

Nancy joined The Audience Agency team in November 2019 as Community Partnerships Manager for Wales. In this role, she supports cultural organisations across Wales in growing audiences and focusing on artistic vision and social purpose. Nancy helps our community to make better use of data-driven decision making and the Audience Agency’s insight tools.

Based in South Wales, Nancy brings eight years of experience working as a marketing professional across England and Wales in performance arts, visual arts and independent cinema. She has led marketing strategy in regional arts venues, touring companies and festivals, as well as conducting project work with freelance website development and audience development consultancy.