Patrick Towell

Innovation Director (The Audience Agency) & Executive Director (Golant Media Ventures)

Image of Patrick Towell

Areas of expertise:

  • Innovation
  • Commercial and business strategy
  • Organisational transformation
  • Service and experience design

In 2005 Patrick founded Golant Media Ventures, whose mission is to share innovations between the cultural, creative, digital and public sectors. In 2018 it merged with the enterprise subsidiary of The Audience Agency.

Patrick has 25 years’ experience as an executive and advisor. In the cultural sector, this has included working with national organisations such as the Royal Opera House, smaller producers such as Miracle Theatre and local authorities in Liverpool and across Wales. Media work has spanned VR, e-learning, animation and advertising. He also held leadership roles in the roll-out of two national government information services.

Patrick is financial advisor for Arts Council England, resilience advisor for Arts Council Wales and digital advisor for the Heritage Lottery Fund. He co-authored What is Resilience Anyway: A Review (Arts Council England), Markets in IP and enabling information ecosystems (Intellectual Property Office) and a mapping of future opportunities from data-driven innovation and co-design for the UK’s creative industries (Innovate UK/KTN). He speaks and writes on innovation, enterprise, data and intellectual property.

As Commercial Director of the digital film distributor, Cinegi, Patrick helped raise finance from the EU, Creative England and private investors. He co-led its Cinegi Arts&Film action research project, funded by Arts Council England, in association with the British Film Institute.

Patrick was formerly Information Society Working Group chair for the UK’s National Commission for UNESCO and Marketing Chair for the ISO committee for e-learning, and is now a global policy research fellow of a Rio-based thinktank, the Institute of Technology and Society.