Meeting the needs of everyone in your community is a top priority. We work with you to inform and design your offer for all audiences.

Providing inclusive experiences for all audiences is an essential part of delivering an effective audience development strategy. If you’re thinking about this for the first time or revisiting how you approach diversity and inclusivity it can be useful to review your organisations current position.

Taking a people centred approach is crucial, and we can assist you in talking to communities and ensuring they inform your decision-making processes.

Get in touch to talk about improving your accessibility


Working with our regular collaborators, we can help you to:

  1. Understand the demographics of your communities. Find out about the demographics and cultural engagement of your catchment area.
  2. Monitor your audience demographics. Use Audience Finder surveys to benchmark your audience demographics. Compare year to year changes in your Audience Finder Original and Audience Finder Answers dashboards with optional annual reporting for your management team and board.
  3. Find out how effective engagement strategies are in your area. Collect and compare demographic information with other organisations in your area. This is especially useful if you are working collaboratively on joint initiatives, activities or are have a joint funder.
  4. Undertake a diversity audit. Collect demographic information from your employees, volunteers, board members, artists and audiences as part of a diversity audit, to compare with national, regional and sector benchmarks.
  5. Engage with your community. Carry out accessible research and sensitive consultation with people in your community.
  6. Have the right conversations. Take part in meaningful dialogue with BAME communities and their organisations.
  7. Identify unintentional barriers. Recognise where discouragement might occur, especially in the context of race, socio-economic status, class or disability.
  8. Review your accessibility. Audit your facilities and services from the perspective of disabled, family or other first-time users.
  9. Work cooperatively. Co-design spaces and activities that are relevant and universally accessible.
  10. Empower your team. Enable your staff to explore and address issues of unconscious bias in a refreshing, engaging way.
  11. Appeal to funders. Develop an audience strategy to support fundraising requirements and meet major funding bodies' needs.


Get in touch to talk about improving your accessibility

Off the shelf

Our off-the-shelf solutions are quick-win ways to make meaningful change fast.

designed for you

We work directly and collaboratively with your team to help you address your organisation's unique challenges and design long-term solutions that are right for you.

Visitor Journey Mapping

Understand your visitor experience start to finish - from content & curation to parking and loos.

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Visitor-Centred Accessibility Review

With input from expert collaborators, local communities and your own team, we help you to review the accessibility of your offer and consider how to improve.

Audience Centred Experience Design

Creating end-to-end experiences for and with your visitors is the key to building lasting relationships with a totally new and more diverse audience.

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RElated Resources

Image of Case in Point | Enhance
Case in Point | Enhance

We have been working with Extant, the UK’s “leading national organisation for the development and delivery of opportunities for visually impaired people to engage with the performing arts”, to evaluate the impact of their innovative Enhance pilot program.

Image of Feature | A snapshot of older audiences
Feature | A snapshot of older audiences

What are the characteristics, interests and motivations of the over-65 demographic? Lucie reveals all.

Image of Report | Art UK Audience Broadening Initiative Report
Report | Art UK Audience Broadening Initiative Report

We have recently worked with ArtUK to diversify their online audiences, specifically focusing on attracting global majority and 16 - 24 year olds.

Image of The Learning Diaries | Research for Everyone: participatory research and evaluation
The Learning Diaries | Research for Everyone: participatory research and evaluation

Research Assistant, Sophie Hobson, reflects on the particularities and similarities of creating participatory research experiences that are accessible for people with autism.

Image of The Learning Diaries | Nothing About Us, Without Us
The Learning Diaries | Nothing About Us, Without Us

Our newest Junior Consultant, Kerry, talks toolkits and tips for best engagement practice with Deaf and disabled audiences.

Image of Case in Point | British Museum
Case in Point | British Museum

Working with the British Museum to create a Roadmap resource, complete with tools and templates, that can be used by organisations across arts, culture and heritage to diversify their recruitment practices.

Image of Using Your Population Profile Report Plus
Using Your Population Profile Report Plus

An Population Profile Report Plus (PPR+) gives a detailed view on the profile and demographics of a particular area, including splits by postcode sector.

Image of Case in Point | The V&A Museum
Case in Point | The V&A Museum

Working with a London museum to understand the impact that their new contemporary entrance and more accessible exhibition space has had on improving visitors' experiences.

Image of Case in Point | For the Love of Words
Case in Point | For the Love of Words

Working with writer and performance poet Louisa Adjoa Parker to evaluate her ACE funded prison and community based spoken word project.

Image of The Learning Diaries | Evaluation with blind and visually impaired audiences
The Learning Diaries | Evaluation with blind and visually impaired audiences

Maya Sharma shares her experience of evaluating an engagement project with blind and visually impaired audiences