A Tech4Good enterprise offering commercial advisory, design and project management services to support Research & Development and other innovation in the creative industry.

We help a diverse range of collaborators – from cultural organisations to digital businesses, universities to central government - develop and launch new digital products, services, content or experiences. Our user-centred approaches and rigorous research balance commercial viability and social and economic benefits.

Specifically, we are:

  • Leading the way in data-driven decision-making in the cultural sector through expanding the footprint and application of Audience Finder (our unique market intelligence and customer insight platform) in the UK and internationally
  • Supporting R&D - and the funding and the scaling of the potential innovations this R&D produces– at the intersection of culture, creative content and experiences and digital technologies.

We draw on expertise from across The Audience Agency Group and a network of specialist partners and associates to deliver projects. Our Board brings executive and senior advisory level experience of media and entertainment, market research, technology development and investment. You can read more about them here.

We’re changing the creative and cultural worlds ethically through technology. To join in, contact hello@theaudienceagency.org.

The wholly owned subsidiary of The Audience Agency, TAA Tech Ventures exists to further the charitable aims of our parent through generating commercial value.


TAA Tech Ventures is a trading style of The Audience Agency Services Ltd, a company limited by guarantee incorporated in England and Wales with registration number 06994989.
Both with registered offices at The Whitehouse, Wilderspool Business Park, Greenalls Ave, Stockton Heath, Warrington WA4 6HL, UK.


Explore some of the projects that we have been part of...

Image of Case in Point | Services for Data Haters
Case in Point | Services for Data Haters

Harnessing user-centred design to understand how to to make data more accessible and valuable across the arts, culture and heritage community.

Image of Report | The adoption of digital technology in the arts
Report | The adoption of digital technology in the arts

This report is intended specifically to help Welsh arts organisations adopt and make use of new digital technologies – and to transform their business models as a result.

Image of Feature | Creativity + Innovation = Change
Feature | Creativity + Innovation = Change

Patrick Towell unpicks the crucial differences between creativity and innovation in the context of rapid change in the cultural sector.

Image of Case in Progress | Futurescapes in Finsbury Park
Case in Progress | Futurescapes in Finsbury Park

Golant Innovation is project partnering on Futurescapes, to explore ways of using immersive technology to inclusively create new visions for public spaces.

Image of Case in Progress | 3D digital modelling for arts and culture
Case in Progress | 3D digital modelling for arts and culture

Golant Innovation is leading on research design and commercial strategy for 'Accessible Photogrammetry for the arts, culture and heritage sectors'.

Image of Case in Point | Building an open source CRM for the Cultural Sector
Case in Point | Building an open source CRM for the Cultural Sector

Golant Innovation worked with Artsadmin to create KIWI - a CRM designed specifically for the cultural sector.

Image of Report | Creative People and Places: Digital Engagement & Opportunities
Report | Creative People and Places: Digital Engagement & Opportunities

Insight and practical recommendations for how CPPs can harness digital tools more effectively.

Image of Feature | Potential ways to partner with business
Feature | Potential ways to partner with business

Patrick explores the established and emerging ways that arts and culture can work with business, some of which break new ground.

Image of Case in Point | What is Resilience anyway?
Case in Point | What is Resilience anyway?

Working with Arts Council England to review the arts and cultural sectors’ understanding of the term ‘resilience’.

Image of Study | IP Markets and Enabling Information Ecosystems
Study | IP Markets and Enabling Information Ecosystems

A study exploring the potential of Intellectual Property, intended to develop understanding of what can be done to build the necessary
information ecosystem and the value it can deliver in these markets.

Image of Feature | The moral case for making money
Feature | The moral case for making money

Patrick Towell explains why underpaying or under-employing your workers can never be in an organisation’s long-term interests and suggests how you can start thinking more sustainably about the big picture – for everyone’s benefit.

Image of Feature | Can the arts tackle digital exclusion?
Feature | Can the arts tackle digital exclusion?

New research highlights how cultural organisations could play a key role in demystifying the internet to non-users, writes Katie Moffat.