TAA Tech Ventures

A Tech4Good enterprise for the global cultural sector, providing audience insights and market intelligence for data-driven decisions, financial sustainability, and inclusive social impact.

The Catalyst

TAA Tech Ventures is the commercial arm of The Audience Agency Group.

Research in 2018 led by The Audience Agency (TAA) and funded by UK Research & Investment uncovered a sector-wide need for tools and training to support better use of data and analysis in decision-making. At the same time, cultural leaders around the globe began making requests to replicate TAA’s Audience Finder solution.

TAA Tech Ventures was founded and Audience Finder Global created in response. Our SaaS solution is currently being rolled out in Berlin and the team are in the process of establishing public and private sector partnerships to enable deployment across Europe.

Visit the TAA Tech Ventures Website if You...

are an impact investor who’s interested in investing in a creative #Tech4Good business with cutting-edge technology and data solutions
provide research & technology solutions and want to grow your business with additional data services and revenue streams.

are outside of the UK and you:

work for a cultural enterprise and you and your regional peers are seeking to form a network and benefit from a solution that will boost your social impact and increase your financial sustainability
are a cultural sector policymaker or funder seeking automated reporting and benchmarking to support greater investment, growth, and social impact.

Find out more about TAA Tech Ventures

Explore some of the projects that we have been part of...

Case in Point | Services for Data Haters

Harnessing user-centred design to understand how to to make data more accessible and valuable across the arts, culture and heritage community.

Report | The adoption of digital technology in the arts

This report is intended specifically to help Welsh arts organisations adopt and make use of new digital technologies – and to transform their business models as a result.

Feature | Creativity + Innovation = Change

Patrick Towell unpicks the crucial differences between creativity and innovation in the context of rapid change in the cultural sector.

Case in Progress | Futurescapes in Finsbury Park

Golant Innovation is project partnering on Futurescapes, to explore ways of using immersive technology to inclusively create new visions for public spaces.

Case in Progress | 3D digital modelling for arts and culture

Golant Innovation is leading on research design and commercial strategy for 'Accessible Photogrammetry for the arts, culture and heritage sectors'.

Case in Point | Building an open source CRM for the Cultural Sector

Golant Innovation worked with Artsadmin to create KIWI - a CRM designed specifically for the cultural sector.

Report | Creative People and Places: Digital Engagement & Opportunities

Insight and practical recommendations for how CPPs can harness digital tools more effectively.

Feature | Potential ways to partner with business

Patrick explores the established and emerging ways that arts and culture can work with business, some of which break new ground.

Case in Point | What is Resilience anyway?

Working with Arts Council England to review the arts and cultural sectors’ understanding of the term ‘resilience’.

Study | IP Markets and Enabling Information Ecosystems

A study exploring the potential of Intellectual Property, intended to develop understanding of what can be done to build the necessary
information ecosystem and the value it can deliver in these markets.

Feature | The moral case for making money

Patrick Towell explains why underpaying or under-employing your workers can never be in an organisation’s long-term interests and suggests how you can start thinking more sustainably about the big picture – for everyone’s benefit.

Feature | Can the arts tackle digital exclusion?

New research highlights how cultural organisations could play a key role in demystifying the internet to non-users, writes Katie Moffat.