Custom Reports allow you greater flexibility when looking at your audiences.

Custom Reports help you to define and compare different audiences groups or behaviours from your own audiences or from the larger Audience Finder data set.

Some of these reports are subject to participation in Audience Finder, while others just require the appropriate data from your own database.

We can delve into your data with:

  • Trend Analysis

    Understand how your audiences are changing over time, by particular artforms or by looking at specific characteristics.
  • Mosaic 6 Profiling

    Use Mosaic 6, the leading commercial consumer lifestyle profiling tool, to profile your audiences.
  • Show/Events Report

    Get in depth analysis of audiences to a particular show or event, see how they differ to your overall audiences or compare them to other geographic or artform specific groups.
  • Crossover Report

    Find out where your audiences are crossing over between your programmes. Looking to work with a partner organisation? If you are both in Audience Finder, you can use this report see how many of your audiences crossover.
  • Churn/Retention Report

    How many of your audiences come back for a second time and how many of your audiences regularly come back year-on-year? This report is an ideal building block for understanding the depth of your engagement with your audiences.
  • Drive Time/Distance Report

    How many of your audiences come back for a second time and how many of your audiences regularly come back year-on-year? This report is an ideal building block for understanding the depth of your engagement with your audiences.

Email the Research team to discuss which insights will work best for you and order an Audience Report




If you'd like to speak to one of the research team for further information call 0207 407 4625 (Option 2).