About us

The Audience Agency is a mission-led charity: our purpose is to enable cultural organisations to use our national data to increase their relevance, reach and resilience.

How we can help

At The Audience Agency, we are committed to working with you to deliver your triple bottom line – your artistic vision, social purpose, and business resilience.

This means helping you to:

  • Understand your audiences,
  • Build your audience strategy,
  • Develop your offer,

  • Segment your audiences,

  • Evaluate your activities, and

  • Strengthen your skills through training for ongoing effectiveness

Our unique model offers a blend of off-the-shelf products and services and completely bespoke research and consultancy, enabling us to work with your organisation at any stage of its development or funding cycle. From understanding exactly who your audiences are, to designing new creative offers, to understanding the reach, pattern, and diversity of your audience attendance – we can work with you to find both swiftly applicable “quick wins” and deeply transformative action, ensuring a future where you don’t just survive, but thrive.

Who we are

Our comprehensive service and collaborative style are enabled by a cross-cutting team of researchers and consultants, bringing together deep sector knowledge and up-to-the-minute data intelligence to provide 360 solutions to help the cultural sector grow, thrive, and champion their audiences.

Our consultancy team

Our team is composed of a network of experts across artforms and the cultural sector, specialising in everything from digital engagement and policy to access and inclusion. We work across Great Britain and Internationally and work with the sector to push the envelope of best practice and encourage knowledge development through collaboration. We’re also supported by our partnership with Golant Media Ventures, adding valuable holistic business planning and innovation service capacity. A member of our consultancy team is always happy to speak with you about how we can work together, so please don’t hesitate to get in touch at consultancy@theaudienceagency.org.

Our research team

Our in-house team of researchers are quantitative, qualitative, and data analysis specialists, generating meaningful insights with practical applications for our clients. We make the most of our unrivalled market data and are experts in action research, user-centred design, depth research visitor journey mapping and more – taking the pain and confusion out of your complex data conundrums. Moreover, we can provide an expertly trained data collection team to directly link your fieldwork and analysis needs, or help you train your own fieldworkers to support sustainable evidence-based working in your organisation.

How we work

The core of our work is building actionable insight through innovative approaches, including:

  • Data-driven decision making

  • Experience Journey Mapping

  • User-centred design

  • Creative techniques

  • Mixed-method approaches

Our methods are based around our belief that audiences and users should be at the heart of any solution and draw on our unrivalled market understanding derived from real engagement data from 20 million households.

  1. News

    News from The Audience Agency

    Read more
  2. Working Internationally

    At The Audience Agency, we believe international collaboration is a necessity across the creative sectors, helping us all to discover new people, concepts, and practices. Crucially, working outside of cultural and national siloes stokes vital innovation.

    Read more
  3. Careers

    We are currently taking applications for several full-time and part-time roles.

    Read more
  4. FAQ

    Some questions frequently asked about The Audience Agency

    Read more
  5. Audience Finder Community Charter

    We help cultural organisations to use our national data to develop their relevance, reach and resilience. Our Audience Finder Charter is the promise we make to our community of users.

    Read more
  6. Contact us

    We'd like to hear from you.

    Read more
  7. Sign Up

    Sign up to our newsletters for regular updates about our work, Audience Finder and highlights of what's happening in the arts and cultural sector

    Read more

Register now for access to Audience Finder national data, audience development plans and to subscribe to our Insight e-newsletter

Register now