The Audience Agency is a mission-led charity: our purpose is to enable cultural organisations to use our national data to increase their relevance, reach and resilience.
How we can help
At The Audience Agency, we are committed to working with you to deliver your triple bottom line – your artistic vision, social purpose, and business resilience.
This means helping you to:
- Understand your audiences,
- Build your audience strategy,
Develop your offer,
Segment your audiences,
Evaluate your activities, and
Strengthen your skills through training for ongoing effectiveness
Our unique model offers a blend of off-the-shelf products and services and completely bespoke research and consultancy, enabling us to work with your organisation at any stage of its development or funding cycle. From understanding exactly who your audiences are, to designing new creative offers, to understanding the reach, pattern, and diversity of your audience attendance – we can work with you to find both swiftly applicable “quick wins” and deeply transformative action, ensuring a future where you don’t just survive, but thrive.
Who we are
Our comprehensive service and collaborative style are enabled by a cross-cutting team of researchers and consultants, bringing together deep sector knowledge and up-to-the-minute data intelligence to provide 360 solutions to help the cultural sector grow, thrive, and champion their audiences.
Our consultancy team
Our team is composed of a network of experts across artforms and the cultural sector, specialising in everything from digital engagement and policy to access and inclusion. We work across Great Britain and Internationally and work with the sector to push the envelope of best practice and encourage knowledge development through collaboration. We’re also supported by our partnership with Golant Media Ventures, adding valuable holistic business planning and innovation service capacity. A member of our consultancy team is always happy to speak with you about how we can work together, so please don’t hesitate to get in touch at firstname.lastname@example.org.
Our research team
Our in-house team of researchers are quantitative, qualitative, and data analysis specialists, generating meaningful insights with practical applications for our clients. We make the most of our unrivalled market data and are experts in action research, user-centred design, depth research visitor journey mapping and more – taking the pain and confusion out of your complex data conundrums. Moreover, we can provide an expertly trained data collection team to directly link your fieldwork and analysis needs, or help you train your own fieldworkers to support sustainable evidence-based working in your organisation.
How we work
The core of our work is building actionable insight through innovative approaches, including:
Data-driven decision making
Experience Journey Mapping
Our methods are based around our belief that audiences and users should be at the heart of any solution and draw on our unrivalled market understanding derived from real engagement data from 20 million households.